Communication, Health, and Relational Media (CHARM) Lab

The Mission Statement: The Communication, Health, and Relational Media (CHARM) Lab aims to conduct research on various social issues that require attention from communication scholars. The lab promotes collaborative scholarship and outreach consulting on issues related to communication and media. We are social scientists who strive to make positive changes in society.

Specifically, the lab has been implementing novel eye tracking technology to unveil how individuals respond to different health messages and how such reactions lead to perception, attitude, and behavior change. Our research, however, is not limited to eye tracking. We implement different research methods – mostly quantitative and mixed method approach – to answer research questions that concerns strategic messaging, misinformation correction, media literacy, and persuasion and social influence. 

The lab is dedicated to conduct individual and collaborative research. Our research often takes place in collaboration with scholars from other organizations, such as the Center for Climate Change Communication (4C) at George Mason University and the Center for Tobacco Products at the U. S. Food and Drug Administration (FDA).

To learn more about the lab’s research and publications, visit the Research and Publications sections. Review the People section if you want to know more about current members/alumni and/or if you are interested in joining the lab as a student researcher or a visiting scholar. Review the News and Events section for past, ongoing, and upcoming news and events.      

Follow us on social media, X and Instagram @charmreslab. Inquiries or questions should be directed to Dr. Sojung Kim at charmlab@gmu.edu.