Communication, Health, and Relational Media (CHARM) Lab

The Communication, Health, and Relational Media (CHARM) Lab was founded by Dr. Sojung Claire Kim in Fall 2017 with the vision of addressing pressing social issues through research that is both meaningful and enjoyable. As social scientists, we are committed to generating knowledge that supports and inspires positive change. The lab brings together scholars and students to study communication and emerging media in ways that advance collaborative scholarship and foster real world relevance.

A central focus of our research involves using eye-tracking technology to examine how individuals engage with different messages and how these responses shape perceptions, attitudes, and behaviors. Beyond eye tracking, we employ a wide range of quantitative and mixed method approaches to explore topics such as strategic messaging, misinformation correction, media literacy, persuasion, and social influence.

Our projects often involve collaboration with scholars and organizations beyond our lab, including the Center for Climate Change Communication (4C) at George Mason University and the U.S. Food and Drug Administration’s Center for Tobacco Products. Through these partnerships, we extend the scope and impact of our research.

At the CHARM Lab, we are equally dedicated to fostering a safe and supportive learning and mentoring community. We strive to cultivate growth, empathy, and cultural awareness by embracing diverse perspectives and encouraging student-led initiatives. Our lab culture is grounded in mutual respect and accountability that promotes rigor and high-quality productivity.

Students and scholars can become involved in the CHARM Lab in several ways. Each fall, we hold an open meeting to welcome new members and introduce ongoing projects. Graduate and undergraduate students may also join the lab as research assistants or earn academic credit by registering for a research course in consultation with their advisor and the lab director. Visiting scholars and postdoctoral fellows are also welcome to collaborate, though financial sponsorship is not currently available. Funded opportunities will be announced if and when they become available.

Stay connected through our website and social channels -  X and Instagram @charmreslab. Inquiries or questions should be directed to Dr. Sojung Kim at charmlab@gmu.edu.