Sojung Claire Kim

Sojung Claire Kim

Sojung Claire Kim

Assistant Professor

Health, Risk, and Environmental Communication, Digital and Social Media, Message Design and Evaluation with Eye Tracking Technology

Sojung Claire Kim is an Assistant Professor in the Department of Communication at George Mason University.  At Mason, she directs the Communication, Health, and Relational Media (CHARM) Lab, where she conducts research on effective message design and evaluation with eye tracking technology. 

Kim received her doctorate in Mass Communications from the University of Wisconsin-Madison and completed her post-doctoral fellowship in the Annenberg School for Communication at the University of Pennsylvania.  At both UW and Penn, she was involved in the Center of Excellence in Cancer Communication Research (CECCR) supported by the National Cancer Institute (NCI).

Her research interests broadly lie on intersections of interactive media, health communication, and strategic messaging.  Research contexts primarily concern challenging health and environmental issues such as cancer, addiction, and climate change, as well as verbal and nonverbal interplay of doctor-patient communication.  Her interdisciplinary work allows her to employ both quantitative and qualitative methodologies.   

Selected Publications

Cooke, S., & Kim, S. C. (2019). Exploring the “Evil Twin of Global Warming”: Public understanding of ocean acidification in the U.S. Science Communication, 41(1), 66-89.

Kim, S. C., Shaw, B. R., Shah, D. V., Hawkins, R. P., Pingree, S., McTavish, F. M., & Gustafson, D. H. (2019). Interactivity, presence, and targeted patient care: Mapping e-health intervention effects over time for cancer patients with depression. Health Communication, 34(2), 162-171. doi: 10.1080/10410236.2017.1399504

Kim, S. C., Namkoong, K., Fung, T. K. F., Heo, K., & Gunther, A. C. (2018). Understanding public opinion change of HPV vaccination controversy: Effects of exemplification and the mediating role of projection. Health Education, 118(5), 402-412.

Asan, O., Kim, S. C., Iglar, P.*, & Yan, A. (2018). Differences in verbal and nonverbal communication between depressed and non-depressed elderly patients. Journal of Communication in Healthcare. doi: 10.1080/17538068.2018.1464261

Kim, S. C., Cappella, J. N., & Price, V. (2016). Online discussion effects on intention to participate in genetic research: A longitudinal experimental study. Psychology & Health, 31(9), 1025-1046. doi: 10.1080/08870446.2016.1165221

Hull, S., Abril, E. P., Shah, D. V., Choi, M.*, Chih, M. Y., & Kim, S. C., McTavish, F. M., & Gustafson, D. H. (2016). Self-determination theory and computer-mediated support: Modeling effects on breast-cancer patients’ quality of life. Health Communication, 1-10. doi:10.1080/10410236.2015.1048422

Kim, S. C. (2016). The evolution of Direct-To-Consumer-Advertising (DTCA) toward the interactive media: Historical development, stakeholder relations, regulatory challenges, and future directions. In R. E. Brown, V. K. Jones, & M. Wang (Eds.), The New Advertising: Branding, Content, and Consumer Relationships in the Data-driven Social Media Era. (Vols. 1-2). Santa Barbara, CA: Praeger.

Kim, S. C., Shah, D. V., Namkoong, K., McTavish, F. M., & Gustafson, D. H. (2013). Predictors of online health information seeking among women with breast cancer: The role of social support perception and emotional well-being. Journal of Computer-Mediated Communication, 18(2), 98-118. doi: 10.1111/jcc4.12002

Grants and Fellowships

PI, Faculty Research and Development Award, George Mason University

"Identifying Barriers to Public Understanding of Climate Change Impact on Transportation Management and Policy: A Theory-Driven Approach"

Courses Taught

COMM 650 Graduate Research Methods 

COMM 620 Health Communication 

COMM 204 Introduction to Public Relations 

HNRS 110 Principles of Inquiry and Research 





Mass Communication, University of Wisconsin-Madison

Telecommunications, Indiana University-Bloomington

Mass Communication and Education, Korea University


In the Media

Werner, K., Parker, C., & Kaylor, J. (November 2017). Keep it Simple!: Our Logo Design Story