Sojung Claire Kim

Sojung Claire Kim

Sojung Claire Kim

Assistant Professor

Health, Risk, and Environmental Communication, Digital and Social Media, Message Intervention Design and Evaluation, Misinformation Correction, Eye Tracking Technology

Sojung Claire Kim is an Assistant Professor in the Department of Communication at George Mason University.  At Mason, she directs the Communication, Health, and Relational Media (CHARM) Lab, where she conducts research on effective message design and evaluation and misinformation correction with eye tracking technology. 

Kim received her doctorate in Mass Communications from the University of Wisconsin-Madison and completed her post-doctoral fellowship in the Annenberg School for Communication at the University of Pennsylvania.  At both UW and Penn, she was involved in the Center of Excellence in Cancer Communication Research (CECCR) supported by the National Cancer Institute (NCI).

Her research interests broadly lie on intersections of interactive media, health communication, and strategic messaging.  Research contexts primarily concern challenging health and environmental issues such as cancer, vaccination, addiction, and climate change.  Her interdisciplinary work allows her to employ both quantitative and qualitative methodologies. 

Kim is currently an Associate Editor for the International Journal of Public Opinion Research, the official publication of the World Association for Public Opinion Research (WAPOR).   

Selected Publications

Kim, S. C., Zhao, X., Brophy, N. S.*, Walker, M., & Alexander, T. (2021, available online). Visual attention to the source matters: Using eye tracking to understand the FDA’s “Every Try Counts” campaign message effectiveness. Nicotine & Tobacco Research.

Borah, P., Kim, S. C., Xiao, X.*, & Lee, D. K. L.* (2021). Correcting misinformation using theory-driven messages: Misinformation perception, information seeking, and the moderating role of reflection. Atlantic Journal of Communication, 1-17. 

Lee, Y-C., Malcein, L. A.,* & Kim, S. C. (2021). Information and Communication Technology (ICT) usage during COVID-19: Motivating factors and implications. International Journal of Environmental Research and Public Health. 18(7), 3571. 

Kim, S. C., Hawkins, R. P., Shah, D. V., Gustafson, D. H., & Baker, T. B. (2020). Understanding how e-Health intervention meets psychosocial needs of breast cancer patients: The pathways of influence on quality of life and cancer concerns. Psycho-Oncology, 29(10), 1704-1712. 

Kim, S. C., Vraga, E. K., & Cook, J. (2020). An eye tracking approach to understanding misinformation and correction strategies on social media: The mediating role of attention and credibility to reduce HPV vaccine misperceptions. Health Communication, 1-10. 

Kim, S. C., Pei, D.*, Kotcher, J., & Myers, T. (2020). Predicting responses to climate change health impact messages from political ideology and health status: Cognitive appraisals and emotional reactions as mediators. Environment and Behavior. 

Kim, S. C., & Hawkins, K. H.* (2020). The psychology of social media communication in influencing prevention intentions during the 2019 U.S. measles outbreak. Computers in Human Behavior. 111, 106428.

Vraga, E. K., Kim, S. C., Cook, J., & Bode, L. (2020). Testing the effectiveness of correction placement and type on Instagram. The International Journal of Press and Politics, 25(4), 632-652.

Vraga, E. K., Kim, S. C., & Cook, J. (2019). Testing logic-based and humor-based corrections for science, health, and political misinformation on social media. Journal of Broadcasting & Electronic Media, 63(3), 393-414.

Cooke, S., & Kim, S. C. (2019). Exploring the “Evil Twin of Global Warming”: Public understanding of ocean acidification in the U.S. Science Communication, 41(1), 66-89.

Kim, S. C., Shaw, B. R., Shah, D. V., Hawkins, R. P., Pingree, S., McTavish, F. M., & Gustafson, D. H. (2019). Interactivity, presence, and targeted patient care: Mapping e-health intervention effects over time for cancer patients with depression. Health Communication, 34(2), 162-171. 

Kim, S. C., Namkoong, K., Fung, T. K. F., Heo, K., & Gunther, A. C. (2018). Understanding public opinion change of HPV vaccination controversy: Effects of exemplification and the mediating role of projection. Health Education, 118(5), 402-412. 

Asan, O., Kim, S. C., Iglar, P.*, & Yan, A. (2018). Differences in verbal and nonverbal communication between depressed and non-depressed elderly patients. Journal of Communication in Healthcare, 11(4), 297-306.

Kim, S. C., Cappella, J. N., & Price, V. (2016). Online discussion effects on intention to participate in genetic research: A longitudinal experimental study. Psychology & Health, 31(9), 1025-1046. 

Kim, S. C., Shah, D. V., Namkoong, K., McTavish, F. M., & Gustafson, D. H. (2013). Predictors of online health information seeking among women with breast cancer: The role of social support perception and emotional well-being. Journal of Computer-Mediated Communication, 18(2), 98-118

Grants and Fellowships

Co-PI, Facebook Foundational Integrity & Impact Research: Misinformation and Polarization Award, Facebook Inc.                                  

"Testing fact and logic-based responses to polarizing climate misinformation" (PI: Dr. John Cook, Climate Change Communication Research Hub, Monash University)

Co-PI, Alzheimer's and Related Diseases Research Award Fund (ARDRAF), Virginia Center on Aging, The Commonwealth of Virginia 

"Alzheimer Research Inquiry and Care for Asian Americans (ARICAA): Protocol development of culturally tailored social media-based program" (PI: Dr. Alicia Hong, School of Health Administration and Policy, George Mason University)

PI, One for All Educational Grant, Free Speech Center, Middle Tennessee State University   

"Supporting PR students’ campaign development and implementation to promote the First Amendment on Mason campus in COMM 331 Public Relations Campaigns"

PI, Faculty Research and Development Award, George Mason University

"Identifying barriers to public understanding of climate change impact on transportation management and policy: A theory-driven approach"

Co-PI, Climate Communication Award, International Environmental Communication Association    

"Countering climate misinformation with humor and active inoculation" (PI: Dr. John Cook, Center for Climate Change Communication, George Mason University)  

Courses Taught

COMM 650 Graduate Research Methods 

COMM 637 Risk Communication

COMM 620 Health Communication 

COMM 331 Public Relations Campaigns 

COMM 204 Introduction to Public Relations 

HNRS 110 Principles of Inquiry and Research (Mason Impact)  

Education

Ph.D. Mass Communications, University of Wisconsin-Madison

M.A. Telecommunications, Indiana University-Bloomington 

B.A. Mass Communication and Education, Korea University 

Recent Presentations

Federal Emergency Management Agency (FEMA), February 2021. “Capacity Building Workshop”

Beijing Normal University, Beijing, China, November 2020. “Beyond Self-report: Using Eye Tracking as a Method to Study Message Attention” 

Jinan University, Guangzhou, China, July 2020. “The Psychology of Social Media Communication on Contested Health Topics

Food and Drug Administration (FDA), White Oak, MD, February 2020. “Every Try Counts’ Campaign Eye Tracking Pilot Study Presentation”

In the Media

Faculty Spotlight (August, 2021). #MasonCOMM Faculty, Sojung Kim, Does Cutting Edge Research with Eye Tracking Technology

GMU Student Media Newsletter (April, 2020). Learning Beyond the Classroom: COMM 331: PR Faculty Partnership

Werner, K., Parker, C., & Kaylor, J. (November 2017). Keep It Simple!: Our Logo Design Story