College of Humanities and Social Sciences

Xiaomei Cai

Xiaomei Cai

Xiaomei Cai

Associate Professor, Undergraduate Honors Director

Children and media; Media effects

Dr. Xiaomei Cai is an Associate Professor of Communication at George Mason University. She joined George Mason in 2006.  Dr. Cai received her B.A. in English Language and Literature from Jilin University (China), M.A. in English Linguistics from Peking University (China), M.A. in Mass Communication from Indiana University, and Ph. D. in Mass Communication from Indiana University.

Dr. Cai’s research focuses on children and media, in particular, children’s privacy issues on the Internet. She also examines online advertising practices on children’s websites. Dr. Cai’s other lines of research include the displacement effects of the Internet and health communication.

Current Research

Dr. Cai just finished her follow up study on surveying the advertising practices on the most popular children’s websites. She is currently working on a content analysis study of gender representations on major news websites. She is also examining the online gaming environment in popular children’s websites.

Selected Publications

Cai, X., & Zhao, X. (2010). Click here, Kids! Online Advertising Practices on Popular Children's Websites. Journal of Children and Media.

Zhao, X., & Cai, X. (2009). Ambivalence amplifies college smokers’ negative emotional responses to anti-smoking information. Communication Studies, 60, 288-304.

Cai, X., Zhao, X., & Carey, G. (2009). Altruism and kids’ perceptions of global warming. International Journal of Sustainability Communication, 4, 5-22.

Zhao, X., & Cai, X. (2009). The role of risk, efficacy, and anxiety in smokers’ cancer information seeking. Health Communication, 24, 259-269.

Zhao, X., & Cai, X. (2008). From self-enhancement to supporting censorship: The third-person effect process in the case of Internet pornography. Mass Communication & Society, 11,437-462.

Zhao, X., & Cai, X. (2008). The role of ambivalence in college nonsmokers’ information seeking and information processing. Communication Research, 35, 298-318.

Cai, X. (2008). Advertisements and privacy: Comparing for-profit and non-profit websites for children. Communication Research Reports, 25, 67-75.

Cai, X. (2008). Review of “The Deepening Divide.” Mass Media & Society, 11, 221-224.

Courses Taught

COMM 400- Communication Research Methods
COMM 302- Foundations of Mass Communication
COMM 675- Media Content Analysis
COMM 602- Mass Communication Theories
COMM 399 - Children and Media