Xiaomei Cai

Xiaomei Cai

Xiaomei Cai

Associate Chair

Associate Professor,Undergraduate Honors Director

Children and media; Media effects

Dr. Xiaomei Cai is an Associate Professor of Communication at George Mason University. She joined George Mason in 2006.  Dr. Cai received her B.A. in English Language and Literature from Jilin University (China), M.A. in English Linguistics from Peking University (China), M.A. in Mass Communication from Indiana University, and Ph. D. in Mass Communication from Indiana University.

Dr. Cai’s research focuses on children and media, in particular, children’s privacy issues on the Internet. She also examines online advertising practices on children’s websites. Recently, she is doing research on the privacy issues associated with Facebook use. She is also conducting collaborating research examining the effects of children's mobile phone use in China. 

Selected Publications

Peterson, E. B., Zhao, X., Cai, X., & Oh, K. (in press). Developing a graphic text messaging intervention for smoking cessation targeting first-generation Chinese immigrant men: Insights from focus group interviews. Emerald Studies in Media and Communication.

Stenhouse, N., Harper, A., Cai, X., Cobb, S., Nicotera, A., Maibach, E. (2017). Conflict about Climate Change at the American Meteorological Society: Meteorologists' Views on a Scientific and Organizational Controversy. Bulletin of the American Meteorological Society.

Zhao, X., & Cai, X. (2016). The association between exposure to “Tips” and smoking-related outcomes among adolescents in the United States. Health Education Research, 31(5), 614–623. https://doi.org/10.1093/her/cyw037

Mayer, J. D., Cai, X., Patel, A., Kulkarni, R., Standord, I., & Koizumi, N. (2015). The semiotics of signs: What 1331 protest placards tell us about the Tea Party movement. Visual Communication Quarterly, 22, 237-250.

 Cai, X., Hu, Y., & Zhao, X. (2014). Health and Commercialism: A Content Analysis of Popular Chinese Children’s Websites. Chinese Journal of Communication, 7, 335-347.

Cai, X., & Zhao, X. (2010). Click here, Kids! Online Advertising Practices on Popular Children's Websites. Journal of Children and Media.

Zhao, X., & Cai, X. (2009). Ambivalence amplifies college smokers’ negative emotional responses to anti-smoking information. Communication Studies, 60, 288-304.

Cai, X., Zhao, X., & Carey, G. (2009). Altruism and kids’ perceptions of global warming. International Journal of Sustainability Communication, 4, 5-22.

Zhao, X., & Cai, X. (2009). The role of risk, efficacy, and anxiety in smokers’ cancer information seeking. Health Communication, 24, 259-269.

Zhao, X., & Cai, X. (2008). From self-enhancement to supporting censorship: The third-person effect process in the case of Internet pornography. Mass Communication & Society, 11,437-462.

Zhao, X., & Cai, X. (2008). The role of ambivalence in college nonsmokers’ information seeking and information processing. Communication Research, 35, 298-318.

Cai, X. (2008). Advertisements and privacy: Comparing for-profit and non-profit websites for children. Communication Research Reports, 25, 67-75.

Cai, X. (2008). Review of “The Deepening Divide.” Mass Media & Society, 11, 221-224.

Courses Taught

COMM 400- Communication Research Methods
COMM 302- Foundations of Mass Communication
COMM 775- Media Content Analysis
COMM 602- Mass Communication Theories
COMM 490- Honors Communication Research Methods
COMM 430- Persuasion
COMM 367- Children and media