Sergei A Samoilenko

Sergei A Samoilenko

Sergei A Samoilenko


Public Relations; Crisis Communication; Reputation Management; New Media.

In addition to instructing, Sergei A. Samoilenko is the faculty advisor for the Public Relations Student Society of America (PRSSA). He develops and coordinates career-building activities for communication students, including: professional workshops, public outreach projects, job fairs and student mixers in the Washington D.C. area.
Sergei's research focuses on issues in public relations, crisis communication and reputation management. Samoilenko is a founding member of CARP, the Research Lab for Character Assassination and Reputation Politics, based at George Mason University, Virginia. He is also one of the editors of the forthcoming Routledge Handbook for Character Assassination and Reputation Management.
Sergei actively contributes to the development of communication education internationally. He is the past president of the Eurasian Communication Association of North America (ECANA) established to facilitate former Soviet Union-related communication research, education and its practical social application in Russia and the US, and promote joint projects between scholars from Russia, CIS and Baltic states and their North American counterparts.
Prior to his appointment at Mason, Sergei worked as youth counselor, professional interpreter, and a public relations specialist. His former companies and projects included: The Salvation Army, FAB (Caspian Pipeline Consortium), TACIS, International Anti-Counterfeiting Coalition, and others.His professional service is focused on bridging academic and professional communities in the areas of public relations and social media. He sees his mission in helping communication practitioners acquire new skills and adapt to global marketplaces and emerging online communities.

Selected Publications

Samoilenko, S.A. (2018). Subversion practices: From coercion to attraction. In E.J. Bridgen, & D. Verčič, D. (Eds.), Experiencing Public Relations: International voices  (pp. 174-193).  Routledge, London, UK.

Samoilenko, S.A., Erzikova, E., Davydov, S., & Laskin, A.V. (2017). Different media, same messages: Character assassination in the television news during the 2014 Ukrainian crisis. International Communication Research Journal, 52(2), 31-52.

Samoilenko, S.A., & Erzikova, E. (2017). Media, political advertising and election campaigning in Russia. In C. Holtz-Bacha and M.Just (Eds.), Handbook of Political Advertising (pp. 253-268). Routledge, London, UK.

Samoilenko, S. A., & Simons, G. (2017). The effects of social media in the context of public sphere insularity in Russia. In F. Roumate & A. La Rosa (Eds.), Civil Society and Democracy in the Age of Social Media. Institut International de la Recherche Scientifique.

Samoilenko, S. A. (2016). Crisis management and communication research in Russia. In A. Schwarz, M. Seeger, & C. Auer (Eds.), The Handbook of International Crisis Communication Research (pp. 399-409). Hoboken, NJ: Wiley-Blackwell.

Samoilenko, S. A. (2016). Character assassination. In C. Carroll (Ed.), The SAGE Encyclopedia of Corporate Reputation. (Vol. 1, pp. 115-118). Thousand Oaks, CA: SAGE Publications, Inc.

Samoilenko, S. A. (2014). Campaigns, grassroots. In K. Harvey (Ed.), Encyclopedia of Social Media and Politics. (Vol. 1, pp. 189-193). Thousand Oaks, CA: SAGE Publications, Inc. doi:


He received his Master’s in Communication (Health, Risk and Crisis) at George Mason University. He received his other Master’s and a Bachelor’s degree in Applied Linguistics from Kuban State University in Russia.