Sergei A Samoilenko

Sergei A Samoilenko

Sergei A Samoilenko

Assistant Professor

strategic communication, reputation management, crisis communication, political communication, public relations, post-socialist studies

In addition to teaching and research, Sergei A. Samoilenko is focused on bridging academic and professional communities in the areas of political communication, public relations, and reputation management.  
Sergei is a founding member of CARP, the Research Lab for Character Assassination and Reputation Politics. He is a co-author of Character Assassination and Reputation Management: Theory and Applications and a co-editor of The Routledge Handbook of Character Assassination and Reputation Management, Handbook of Research on Deception, Fake News, and Misinformation Online, and other books.
Sergei actively contributes to the development of communication education internationally. He is the past president of the Communication Association of Eurasian Researchers (CAER) established to facilitate former communication research and education in post-socialist societies. 

Selected Publications

Google Scholar: Sergei A. Samoilenko 

Shiraev, E., Keohane, J., Icks, M., & Samoilenko, S. A. (2022). Character assassination and reputation management: Theory and applications. London/New York: Routledge.

Minielli, M., Lukacovic, M., Samoilenko, S. A., Finch, M. with Uecker, D. (2022). Communication theory and its application in post-socialist contexts. Lanham, MD, Lexington Books.

Minielli, M., Lukacovic, M., Samoilenko, S. A., Finch, M. with Uecker, D. (2021). Media and public relations research in post-socialist societies. Lanham, MD, Lexington Books.

Samoilenko, S.A., Icks, M., Keohane. J., & Shiraev, E. (2020). Handbook of character assassination and reputation management. London and New York: Routledge.

Chiluwa, I.E., & Samoilenko, S.A. (2019). Handbook of research on deception, fake news, and misinformation online. Hershey, PA: IGI Global. This edited volume was selected as a core reference title by IGI Global International Publisher in 2019 and 2020.

Expanded Publication List

Samoilenko, S. A., & Cook, J. (2023). Developing an ad hominem typology for classifying climate misinformation. Climate Policy.

Samoilenko, S. A., & Jasper, J. M. (2023). The implications of character assassination and cancel culture for public relations theory. In C. Botan & E. J. Sommerfeldt (Eds). Public relations theory III (pp. 452-469). Routledge. 

Samoilenko, S. A., & Langley, Q. (2023). Character assassination and brandjacking in digital corporate communication. In V. Luoma-aho, & M. Badham (Eds.), Handbook of digital corporate communication (pp. 222-236). Edward Elgar.

Samoilenko, S. A., & Suvorova, I. (2023). Deepfakes in strategic deception campaigns. In E. Pashentsev (Ed). The Palgrave handbook of malicious use of AI and psychological security. Palgrave Macmillan.

Samoilenko, S. A., Eremina, A., & Gumensky, A. (2023). Cancel culture and novaya etika in Russian public discourse. In S. Davydov (Ed.), Internet in the post-Soviet area. Societies and political orders in transition (pp. 71-87). Berling, Springer. 

Samoilenko, S. A. (2021). Character assassination: The sociocultural perspectiveJournal of Applied Social Theory, 1(3), 186-205.

Compton, J., Wigley, S., & Samoilenko, S. A. (2021). Inoculation theory and public relations. Public Relations Review, 47(5),

Samoilenko, S. A. (2021). The cocreational view of character assassination. In C. H. Botan (Ed.), The handbook of strategic communication (pp. 76-90). Hoboken, NJ: Wiley.

Samoilenko, S. A., & Erzikova, E. (2021). Public relations in Russia: Maturation, etatization, and calcification. In M. Minielli, M. Lukacovic, S. A. Samoilenko, M. Finch, with D. Uecker (Eds.), Media and public relations research in post-socialist societies (pp. 3-46). Lanham, MD, Lexington Press.

Samoilenko, S. A., & Laruelle, M. (2020). Character assassination as strategic communication in EU-Russia relations. In E. Pashentsev (Ed.), Strategic communication in EU-Russia relations: Tensions, challenges, and opportunities (pp. 135-160). New York: Palgrave Macmillan.

Samoilenko, S.A., & Karnysheva, M. (2020). Character assassination as modus operandi of Soviet propaganda. In P. Baines, N. O'Shaughnessy, & N. Snow (eds), The SAGE handbook of propaganda. Thousand Oaks, CA: Sage.

Samoilenko, S.A. (2019). Character assassination in the context of mediated complexity. In K. Sriramesh & D. Verčič (Eds.), The global public relations handbook: Theory, research, and practice (3rd Ed.). London and New York: Routledge.

Samoilenko, S. A. (2018). Strategic deception in the age of "truthiness." In I. Chiluwa (Ed.). Deception: Motivations, Recognition Techniques and Behavioral Control. New York: Nova Science Publishers.

Samoilenko, S.A. (2018). Subversion practices: From coercion to attraction. In E.J. Bridgen, & D. Verčič, D. (Eds.), Experiencing Public Relations: International voices  (pp. 174-193).  Routledge, London, UK.


He received his master's and doctoral degrees in communication at George Mason University. He received his other master’s and a bachelor's degree in applied linguistics from Kuban State University in Russia.