Climate change communication, public health communication, social marketing
Dr. Edward Maibach is a distinguished University Professor and Director of Mason’s Center for Climate Change Communication (Mason 4C). Ed co-directs the Climate Change in the American Mind polling project (with Yale’s Anthony Leiserowitz), is principal investigator of Climate Matters—a climate reporting resources program that supports TV weathercasters as local climate educators, and he helps direct the Medical Society Consortium on Climate and Health—an educational initiative that currently involves 37 national medical societies.
In 2018, Ed was appointed a Fellow of the American Association for the Advancement of Science. In 2020, Ed was awarded the Beck Family Presidential Medal of Excellence in Research and Scholarship—Mason’s top research honor—as well as the Stephen H. Schneider Award for Outstanding Climate Science Communication (with Anthony Leiserowitz). In 2021, Ed was identified by Thompson Reuters as one of the world’s 10 most influential scientists working on climate change.
Ed earned his PhD in communication science at Stanford University (1990), his MPH at San Diego State University (1983), and his BA at University of California, San Diego (1980).
Ed previously had the pleasure to serve as Associate Director of the National Cancer Institute, and Worldwide Director of Social Marketing at Porter Novelli. He currently serves on the Board of Directors of the Global Climate and Health Alliance.
What students may not know about Dr. Maibach is that in the late 1990s he helped plan a multi-billion-dollar communication campaign for the U.S. Office of National Drug Control Policy.
Principal Investigator (2017-2020) –Weather and Climate in the Newsroom: Expanding the Climate Matters Network and its Science Communication Research. National Science Foundation, Award # DRL-1713450.
Principal Investigator (2017-2021) – Enhancing the Effectiveness of NASA Climate Communication. NASA, Award # NNX17AC80G.
Principal Investigator (2014-2017) –TV Weathercasters and Climate Education: Expanding the Reach of Climate Matters. National Science Foundation, Award # DRL-1422431.
Principal Investigator (2015-2017) – Core Support for the Center for Climate Change Communication. Energy Foundation.
Principal Investigator (2012-2017) – Climate Change Communication Internship Program. National Park Service.
Principal Investigator (2011-16) – Enhancing the Effectiveness of Climate Change Education and Outreach through Audience Research. NASA, Award #NNX11AQ80G.
Principal Investigator (2011-2015) – Core support for Center for Climate Change Communication. Grantham Foundation for the Protection of the Environment.
Principal Investigator (2012-2014) – Establishing a Climate Change Communication Coalition in Maryland. Town Creek Foundation.
Principal Investigator (2010-12) – CCEP-1: Making the Global Local – Unusual Weather Events as Climate Change Educational Opportunities. National Science Foundation, Award # DUE-1043235.
Principal Investigator (2009-11) – Enabling TV meteorologists to provide viewers with climate change-related science education based on ISE “best practices.” National Science Foundation, Award # DRL-0917566.
Principal Investigator (2009-11) – Mobilizing Citizen Support for Climate Stabilization & Adaptation Policies. Robert Wood Johnson Foundation Health Policy Investigator Award.
Core Science Keynote Address, Health & Environment Section, American Meteorological Society, 2018
Plenary Speaker, Communicating about Climate & Health, American Public Health Association, 2017
Irwin Bettinghouse Lecturer, Michigan State University, 2017
Plenary Speaker, Communicating about Climate & Health, Carter Center Meeting on Climate & Health, 2017
Justin Rolfe-Redding, Communicating Hope about Societal Issues: The Case of Climate Change (2019)
Jagadish Thaker, Climate Change in the Indian Mind: Role of Collective Efficacy in Cimate Change Adaptation (2012)