Edward Wile Maibach

Edward Wile Maibach

Edward Wile Maibach

Distinguished University Professor

Climate change communication, public health communication, social marketing

Dr. Edward Maibach is a distinguished University Professor and Director of Mason’s Center for Climate Change Communication (Mason 4C).  Ed co-directs the Climate Change in the American Mind polling project (with Yale’s Anthony Leiserowitz), is principal investigator of Climate Matters—a climate reporting resources program that supports TV weathercasters as local climate educators, and he helps direct the Medical Society Consortium on Climate and Health—an educational initiative that currently involves 37 national medical societies.

In 2018, Ed was appointed a Fellow of the American Association for the Advancement of Science. In 2020, Ed was awarded the Beck Family Presidential Medal of Excellence in Research and Scholarship—Mason’s top research honor—as well as the Stephen H. Schneider Award for Outstanding Climate Science Communication (with Anthony Leiserowitz). In 2021, Ed was identified by Thompson Reuters as one of the world’s 10 most influential scientists working on climate change.

Ed earned his PhD in communication science at Stanford University (1990), his MPH at San Diego State University (1983), and his BA at University of California, San Diego (1980).

Ed previously had the pleasure to serve as Associate Director of the National Cancer Institute, and Worldwide Director of Social Marketing at Porter Novelli. He currently serves on the Board of Directors of the Global Climate and Health Alliance. 

What students may not know about Dr. Maibach is that in the late 1990s he helped plan a multi-billion-dollar communication campaign for the U.S. Office of National Drug Control Policy.

Selected Publications

  1. Rublee, C., Inglis, R., Maibach, E. (2021) Review of United States Senators’ website position statements on climate change and health. Journal of Climate Change and Health. doi.org/10/1016/j.joclim.2021.100104.


  1. Munson, S., Kotcher, J., Maibach, E., Rosenthal, S., Leiserowitz, A. (2021) The role of felt responsibility in climate change political participation. Oxford Open Climate Change. org/10.1093/oxfclm/kgab012.


  1. Lewandowski, A., Ahdoot, S., Sheffield, P., Maibach, E. (2021) Patients value climate change counseling provided by their pediatrician: The experience in one Wisconsin pediatric clinic. Journal of Climate Change and Health.


  1. Ballew, M., Pearson, A., Schuldt, J., Kotcher, J., Maibach,, Rosenthal, S. Leiserowitz, A. (2021). Is the political divide on climate change narrower for people of color? Journal of Environmental Psychology. https://doi.org/10.1016/j.jenvp.2021.101680


  1. Craig, R., Patzer, S., Timm, K., Yagatich, W., Maibach, E. (2021) Race/ethnicity and climate change reporting. Environmental Communication. https://doi.org/10.1080/17524032.2021.1967181


  1. Kotcher, J., Feldman, L., Luong, K., Wyatt, J., Maibach, E. (2021) Advocacy messages about climate and health are more effective when they include information about risks, solutions and a normative appeal: Evidence from a conjoint experiment. Journal of Climate Change and Health. https://doi.org/10.1016/j/joclim.2021.100030


  1. Lee, H., Pagano, I., Kotcher, J., Campbell, E., Borth, A., Hubbert, B., Maibach, E. (2021) Health Professional’s Willingness to Advocate for Strengthening Global
    Commitments to the Paris Climate Agreement: Findings from a Multi-Nation Survey. Journal of Climate Change and Health. https://doi.org/10.1016/j.joclim.2021.100016


  1. Leiserowitz, A., Roser-Renouf, C., Marlon, J., Maibach, E. (2021) Global Warming’s Six Americas: A review and recommendations for climate change communication. Current Opinion in Behavioral Sciences 42, 97-103. DOI: 10.1016/j.cobeha.2021.04.007


  1. Kotcher, J., Maibach, E., Miller, J., Campbell, E., Alqodmani, L., Maiero, M., Wynns, A. (2021) Views of health professionals on climate change and health: A multi-national survey study. Lancet Planetary Health. https://doi.org/10.1016/S2542-5196(21)00053-X


  1. Campbell, E., Kotcher, J., Maibach, E., Rosenthal, S., Leiserowitz, A. (2021) Predicting the importance of global warming as a voting issue among registered voters in the United States. Current Research in Ecological and Social Psychology. https://doi.org/10.1016/j.cresp.2021.100008


  1. Maibach, E., Frumkin, H. & Ahdoot. S. (2021). Health professionals and the climate crisis: Trusted voices, essential roles. World Medical and Health Policy. https://doi.org/10.1002whm3.421.


  1. Marlon, J., Wang, X., Mildenberger, M., Berquist, P., Swain, S., Hayhoe, K., Howe, P., Maibach, E., Leiserowitz, A. (2021) Hot dry days increase perceived experience with global warming. Global Environmental Change. https://doi.org/10.1016/j.gloenvcha.2021.102247


  1. Sabherwal, A., Ballew, M. T.,van der Linden, S., Gustafson, A., Goldberg, M. H., Maibach, E. W., Kotcher, J. E., Swim, J. K., Rosenthal, S. A., & Leiserowitz, A. (2021). The Greta Thunberg Effect: Familiarity with Greta Thunberg Predicts Intentions to Engage in Climate Activism in the United States. Journal of Applied Social Psychology. doi: 1111/jasp.12737


  1. Maibach, E. (2021) Supporting communities of practice as a strategy to accelerate uptake of environmental science for climate action: TV weathercasters as a case study. Environmental Research Letters. 16, 025004.


  1. Gould, R., Harp, B., Nackerman, C., Maibach, E. (2020) Developing equitable health and climate solutions: Insights from the field. Environmental Research Letters. 16, 011002.


  1. Maibach, E., Miller, J., Armstrong, F., El Omrani, O., Zhang, Y., Philpott, N., et al. (2021) Health professionals, the Paris Agreement, and the fierce urgency of now. Journal of Climate and Health. 1:e-100002. https://doi.org/10.1016/j.joclim.2020.100002


  1. Maibach, E., Leiserowitz, A. (2020) The US Presidential race shows the value of health professionals urging climate action. British Medical Journal. https://blogs.bmj.com/bmj/2020/10/15/the-us-presidential-race-shows-the-value-of-health-professionals-urging-climate-action/.


  1. Salas, R., Maibach, E., Pencheon, D., Watts, N., Frumkin, H. (2020) A pathway to net zero for health care. British Medical Journal. 371:m3785.  


  1. Adebayo, A., Mhonde, R., DeNicola, N., Maibach, E. (2020) The effectiveness of narrative versus didactic information formats on pregnant women’s knowledge, risk perception, self-efficacy and information seeking related to climate change health risks. International Journal of Environmental Research and Public Health. 17(19):E6969. doi: 10.3390/ijerph17196969.


  1. Hubbert, B., Ahmed, M. Kotcher, J., Sarfaty, M., Maibach, E. (2020) Recruiting health professionals as sustainability advocates. Lancet Planetary Health. org/10.1016/S2542-5196(20)30225-4


  1. Myers, T., Maibach, E., Placky, B., Henry, K., Slater, M., Seitter, K. (2020) Impact of the Climate Matters Program on Public Understanding of Climate Change. Weather, Climate and Society. https://doi.org/10.1175/WCAS-D-20-0026.1


  1. Goldberg, M., Gustafson, A., Maibach, E., Ballew, M., Bergquist, P., Kotcher, J., Marlon, J., Rosenthal, S., and Leiserowitz, A. (2020) Mask-wearing increases after a government recommendation: A natural experiment in the U.S. during the COVID-19 pandemic. Frontiers in Communication, and Frontiers in Public Health. https://doi.org/10.3389/fcomm.2020.00044


  1. Ballew, M. T., Rosenthal, S. A., Goldberg, M. H., Gustafson, A., Kotcher, J. K., Maibach, E. W., & Leiserowitz, A. (2020). Beliefs about others’ global warming beliefs: The role of party affiliation and opinion deviance. Journal of Environmental Psychology. https://doi.org/10.1016/j.jenvp.2020.101466


  1. Maibach, E., Frumkin, H., Roser-Renouf, C. (2020) Climate silence on the web sites of US health departments. American Journal of Public Health. https://doi.org/10.2105/AJPH.2020.305791


  1. Gustafson, A., Goldberg, M., Kotcher, J., Rosenthal, S., Maibach,, Ballew, M. and Leiserowitz, A. (2020) Republicans and Democrats differ in why they support renewable energy. Energy Policy. doi.org/10.1016/j.enpol.2020.111448


  1. Feygina, I., Myers, T., Placky, B., Sublette, S., Souza, T., Toohey-Morales, J. & Maibach, E. (2020) Localized climate reporting by TV weathercasters enhances public understanding of climate change as a local problem: Evidence for a randomized controlled experiment. Bulletin of the American Meteorological Society. https://doi.org/10.1175/BAMS-D-19-0079.1


  1. Campbell, E., Patzer, S., Beall, L., Gallagher, A., Maibach, E. (2020) Using social science in National Park Service climate communication: A case study in the National Capital Region. Parks Stewardship Forum. 36(1): 122-127.


  1. Perkins, D., Timm, K., Myers, T. & Maibach, E. (2020) Broadcast meteorologists’ view on climate change: A state-of-the-community review. Weather, Climate and Society. org/10.1175/WCAS-D-19-0003.1


Expanded Publication List

  1. Maibach, E. & van der Linden, S. (2016) The importance of assessing and communicating scientific consensus.  Environmental Research Letters, 11: 091003.
  2. Maibach, E., Cullen, H., Placky, B., Witte, J., Seitter, K., Gardiner, N., Myers, T. & Sublette, S. (2016) TV meteorologists as local climate educators. Oxford Research Encyclopedia of Climate Science. DOI: 10.1093/acrefore/9780190228620.013.505
  3. Sarfaty, M., Kreslake, J., Ewart, G., Guidotti, T., Thurstson. G., Balmes, J., & Maibach, E. (2016) Views of American Thoracic Society international member on climate change and health. Annals of the American Thoracic Society. 13: 1808-13.
  4. Stenhouse, N., A. Harper, X. Cai, S. Cobb, A. Nicotera, and E. Maibach (2016) Conflict about climate change at the American Meteorological Society: Meteorologists' views on a scientific and organizational controversy. Bulletin of the American Meteorological Society. doi:10.1175/BAMS-D-15-00265.1.
  5. Kreslake, J., Sarfaty, M., Maibach, E. (2016) Documenting the human health impacts of climate change in tropical and sub-tropical regions.  The American Journal of Tropical Medicine and Hygiene, 16-0400; Published online June 13, 2016, doi:10.4269/ajtmh.16-0400.
  6. Roser-Renouf, C., Maibach, E., Li, J. (2016) Adapting to the Changing Climate: An Assessment of Local Health Department Preparations For Climate Change-Related Health Threats, 2008-2012.  PLoS ONE. doi.org/10.1371/journal.pone.0151558
  7. Roser-Renouf, C., Atkinson, L., Maibach, E., Leiserowitz, A. (2016) The consumer as climate activist.  International Journal of Communication. 10: 4759–4783.
  8. Myers, T., Kotcher, J., Stenhouse, N., Anderson, A., Maibach, E., Beall, L., Leiserowitz, A. (2016) Predictors of trust in the general science and climate science research of US federal agencies.  Public Understanding of Science. Published online before print March 8, 2016, doi: 10.1177/0963662516636040
  9. Boudet, H., Bugden, D., Zanocco, C. & Maibach, E. (2016) The effect of industry activities on public support for “fracking.” Environmental Politics, 25: 593-612.
  10. Cook, J., Oreskes, N., Doran, P., Anderegg, W., Verheggen, B., Maibach, E., Carlton, S., Lewandowsky, S., Skuce, A., Green, S., Nuccitelli, D., Jacobs, P., Richardson, M., Winkler, B., Painting, R. & Rice, K. (2016). Consensus on consensus: a synthesis of consensus estimates on human-caused global warming. Environmental Research Letters, 11 048002.
  11. Thaker, J., Maibach, E., Leiserowitz, A., Zhao, X. & Howe, P. (2016) The role of collective efficacy in climate change adaptation in India.  Weather, Climate & Society, 8, 21–34.
  12. Sarfaty M, Kreslake J, Casale T, Maibach, E. (2016) Views of AAAAI members on climate change and health. Journal of Allergy and Clinical Immunology-In Practice. DOI: http://dx.doi.org/10.1016/j.jaip.2015.09.018
  13. Maibach, E. & Covello, V. (2016) Communicating environmental health.  In H. Frumkin (ed.) Environmental Health: From Global to Local, 3rd Edition.  Pgs: 769-790. San Francisco, Jossey-Bass.
  14. Sarfaty, M. & Maibach, E. (2015) Communication.  In J. Patz & B. Levy (eds.) Climate change and public health. Oxford: Oxford University Press.
  15. van der Linden, S., Clarke, C. & Maibach, E. (2015) Highlighting Consensus among Medical Scientists Increases Public Support for Vaccines.  BMC Public Health. 15:1207 DOI 10.1186/s12889-015-2541-4
  16. Cloyd, E., Moser, S., Maibach, E., Moldonado, J. & Chen, T. (2015) Engagement in the Third U.S. National Climate Assessment: Commitment, capacity, and communication for impact.  Climatic Change. DOI 10.1007/s10584-015-1568-y
  17. Bloodhart, B., Maibach, E., Myers, T. & Zhao, X. (2015). Local climate experts: The influence of local TV weathercaster information on climate change perceptions.  PLoS ONE. DOI: 10.1371/journal.pone.0141526
  18. Maibach, E., Kreslake, J., Roser-Renouf, C., Rosenthal, S., Feinberg, G. & Leiserowitz, A. (2015) Do Americans understand that global warming is harmful to human health? Evidence from a national survey.  Annals of Global Health, 81, 396-409.
    DOI: 10.1016/j.aogh.2015.08.010
  19. Placky, B., Maibach, E., Witte, J., Ward, B., Seitter, K. et al. (2015) Climate Matters: A comprehensive educational resource for broadcast meteorologists.  Bulletin of the American Meteorological Society, doi: http://dx.doi.org/10.1175/BAMS-D-14-00235.1
  20. Hart, S., Feldman, L., Leiserowitz, A., Maibach, E. (2015) Extending the impacts of hostile media perceptions: Influences on discussion and opinion polarization in the context of climate change. Science Communication, 37, 506-532.
  21. Van der Linden, S., Maibach, E., Leiserowitz, A. (2015) Improving public engagement with climate change: Five “best practice” insights from psychological science. Psychological Science, 1-6. DOI: 10.1177/1745691615598516
  22. Vraga, E., Anderson, A., Kotcher, J. & Maibach, E. (2015) Issue-specific engagement:  How Facebook contributes to opinion leadership and efficacy on energy and climate issues.  Journal of Information Technology and Politics, 12, 200-218. DOI:10.1080/19331681.2015.1034910
  23. Myers, T., Maibach, E., Peters, E., Leiserowitz, A. (2015) Simple messages help set the record straight about scientific agreement on human-caused climate change: The results of two experiments. PLoS ONE. DOI: 10.1371/journal.pone.0120985
  24. Van der Linden, S., Leiserowitz, A., Feinberg, G & Maibach, E. (2015) The scientific consensus on climate change as a gateway belief: Experimental evidence. PLoS ONE. doi: 10.1371/journal.pone.0118489  [Designated a top 10% most-cited article in PLoS ONE: July 1, 2017].
  25. Feldman, L., Hart, S., Leiserowitz, A., Maibach, E., Roser-Renouf, C. (2015) Do hostile media perceptions lead to action? The role of hostile media perceptions, political efficacy, and ideology in predicting pro-climate action activism.  Communication Research. doi: 10.1177/0093650214565914
  26. Sarfaty, M., Bloodhart, B., Ewart, G., Thurstson. G., Balmes, J., Guidotti, T. & Maibach, E. (2015) American Thoracic Society member survey on climate change and health. Annals of the American Thoracic Society, 12, 274-278.
  27. Sarfaty, M, Mitchell, M, Bloodhart, B. & Maibach, E. (2014) A survey of African-American physicians on the health effects of climate change.  International Journal of Environmental Research and Public Health, 11, 12473-12485.
  28. Howe, P., Boudet, H., Leiserowitz, A. & Maibach, E. (2014) Mapping the shadow of experience of extreme weather events.  Climatic Change Letters. DOI 10.1007/s10584-014-1253-6
  29. Flora, J., Saphir, M., Lappe, M., Roser-Renouf, C., Maibach, E. & Leiserowitz, A. (2014) Evaluation of a national high school education-entertainment program.  Climatic Change. DOI 10.1007/s10584-014-1274-1
  30. Weathers, MR, Maibach, E. & Nisbet, M. (2014) Climate change and health. In T. Thompson & J. Golson (eds.) Sage Encyclopedia of Health Communication, pp. 185-200,  Newbury Park, CA: Sage Publications.
  31. Schweizer V, Cobb S, Schroeder W, Chau G & Maibach (2014) TV Weathercasters and Climate Education in the Shadow of Climate Change Conflict. In D. Crow and M. Boykoff (eds) Culture, Politics and Climate Change: How information shapes our common future. Pgs. 83-101. Routledge.
  32. Weathers MR, Maibach, EW & Nisbet M (2014) Conveying the Human Implications of Climate Change: Using Theory and Audience Research to Information Communication Efforts by Public Health Professionals.  In D. Kim, A. Singhal & G. Kreps (eds). Global Health Communication Strategies in the 21st Century. New York: Peter Lang Publishing
  33. Van der Linden, S., Leiserowitz, A., Feinberg, G & Maibach, E. (2014) How to communicate the scientific consensus on climate change: plain facts, pie charts or metaphors? Climatic Change Letters. DOI 10.1007/s10584-014-1190-4
  34. Roser-Renouf, C., Maibach, E. Leiserowitz, A. & Zhao, X. (2014) The Genesis of Climate Change Activism: From Key Beliefs to Political Action.  Climatic Change. DOI: 10.1007/s10584-014-1173-5.
  35. Luber, G., K. Knowlton, J. Balbus, H. Frumkin, M. Hayden, J. Hess, M. McGeehin, N. Sheats, L. Backer, C. B. Beard, K.
L. Ebi, E. Maibach, R. S. Ostfeld, C. Wiedinmyer, E. Zielinski-Gutiérrez, and L. Ziska (2014) Ch. 9: Human Health. Climate Change Impacts in the United States: The Third National Climate Assessment, J. M. Melillo, Terese (T.C.) Richmond, and G. W. Yohe, Eds., U.S. Global Change Research Program, 220-256. doi:10.7930/J0PN93H5.
  36. Gould, R. & Maibach, E. (2014) Historic parallels – Tobacco and Climate Change.  (Letter) Science, 344: 254.
  37. Maibach, E., Myers, T., Leiserowitz, A. (2014) Scientists needs to set the record straight: There is a scientific consensus that human-caused climate change is happening.  Earth’s Future, 2, doi:10.1002/2013EF000226.
  38. Stenhouse N., Maibach E, Cobb S, Ban R, Bleistein A, Croft P, Bierly, E, Seitter K, Rasmussen G, Leiserowitz A. (2014) Meteorologists views about global warming: A survey of the American Meteorological Society professional members.  Bulletin of the American Meteorological Society, 95: 1029-40. doi: 10.1175/BAMS-D-13-00091.1
  39. Peters-Burton, E. E., Schweizer, V., Cobb, S. & Maibach, E. (2014). Weathercaster views on informal climate education: Similarities and differences according to climate change attitudes. Journal of Geoscience Education, 62, 431-444. DOI: 10.5408/13-046.1
  40. Zhao, X., Maibach, E., Gandy, J., Witte, J., Cullen, H., Klinger, B., Rowan, K., Witte, J. & Pyle, A.  (2014) Climate change education through TV weathercasters: Results of a field experiment. Bulletin of the American Meteorological Society, 95: 117-130.
  41. Schaffer Boudet, H, Clarke, C, Bugden, D., Roser-Renouf, C., Maibach, E, Leiserowitz, A. (2013) “Fracking" Controversy and Communication: Using National Survey Data to Understand Public Perceptions of Hydraulic Fracturing. Energy Policy. doi.org/10.1016/j.enpol.2013.10.017i
  42. Powell, K., Zimmerman, R., Ahern, D., Lewis, A., Ramirez, A., et al. (including Maibach, E.) (2013) Notes from the Field: Planting, Nurturing, and Watching Things Grow. (Letter) American Journal of Preventive Medicine, 45 6: 687-702.
  43. Hmielowski, J.D., Feldman, L. M., Myers, T. A., Leiserowitz, A. A., Maibach, E.  (2013). An attack on science?: Media use, trust in scientists, and perceptions of global warming. Public Understanding of Science. DOI: 10.1177/0963662513480091
  44. Anderson, A. A.; Myers, T. A.; Maibach, E. W.; Cullen, H.; Gandy, J.; Witte, J.; Stenhouse, N.; & Leiserowitz, A. (2013). If they like you, they learn from you: How a brief weathercaster-delivered climate education segment is moderated by viewer evaluations of the weathercaster. Weather, Climate and Society, 5(4): 367-377. doi: 10.1175/WCAS-D-12-00051.1
  45. Leiserowitz, A., Maibach, E., Roser-Renouf, C., Smith, N., & Dawson, E. (2013) Climategate, public opinion, and the loss of trust. American Behavioral Scientist, 57: 818-837. DOI: 10.1177/0002764212458272
  46. Myers, T, Maibach, EW, Roser-Renouf, C, Akerlof, K, Leiserowitz, A. (2012) The relationship between personal experience and belief in the reality of global warming. Nature Climate Change. doi:10.1038/nclimate1754.
  47. Maibach, E. (2012) Knowing our options for setting the record straight, when doing so is particularly important. Psychological Science in the Public Interest, 13: 105.
  48. Anderson, A. A.; Maibach, E. W.; Leiserowitz, A. (2012, December 12). Is America ready to listen? The Scientist. http://www.the-scientist.com/?articles.view/articleNo/33644/title/Opinion--Is-America-Ready-to-Listen-/
  49. Akerlof, K. Maibach, EW, Fitzgerald, D. Cedeno, AY & Neuman, A. (2012) Do people "personally experience" global warming, and if so how, and does it matter? Global Environmental Change. DOI: 10.1016/j.gloenvcha.2012.07.006
  50. Myers, T., Nisbet, M., Maibach, E & Leiserowitz, A (2012) A public health frame arouses hopeful emotions about climate change.  Climatic Change. DOI: 10.1007/s10584-012-0513-6.
  51. Espinoza S, Posegate A, Rowan K, Wilson K, Zhao X & Maibach E. (2012) Television weathercasters as environmental science communicators.  In D. Rigling Gallagher (ed) Environmental Leadership Reference Handbook.  Thousand Oaks, CA: SAGE.  Pgs 411-19.
  52. Maibach, E., Leiserowitz, A., Cobb, S., Shank, M., Cobb, K. & Gulledge, J. (2012). The legacy of “Climategate:” Undermining or revitalizing climate science and policy?  WIREs Climate Change. DOI:10.1002/wcc.166.
  53. Mead, E, Roser-Renouf, C, Rimal, R, Flora, J, Maibach, E & Leiserowitz A. (2012) Information seeking about global climate change among adolescents: The role of risk perceptions, efficacy beliefs, and parental influences.  Atlantic Journal of Communication, 20: 31-52.
  54. Ding, D., Maibach, E., Zhao, X., Roser-Renouf, C. & Leserowitz, A. (2011) Support for climate policy and societal action are linked to perceptions about scientific agreement.  Nature Climate Change. DOI:10.1038/NCLIMATE1295.
  55. Feldman, L., Maibach, E., Roser-Renouf, C., Leiserowitz, A. (2011) Climate on cable: The nature and impact of global warming coverage on Fox News, CNN, and MSNBC.  International Journal of Press/Politics.  DOI: 1940161211425410
  56. Nisbet M, Maibach E, Leiserowitz A. (2011) Framing Peak Petroleum as a Public Health Problem: Audience Research and Participatory Engagement.  American Journal of Public Health, 101, 1620-26.
  57. Akerlof, K., Maibach, E (2011) A Rose by Any Other Name..? What Members of the General Public Prefer to Call “Climate Change.” Climate Change Letters, 106:699. 10.1007/s10584-011-0070-4
  58. Lauren Feldman, Anthony Leiserowitz, Edward Maibach (2011). The Science of Satire: The Daily Show and The Colbert Report as Sources of Public Attention to Science and the Environment In A. Amarasingam (Ed.), Perspectives on Fake News: The Social Significance of Jon Stewart and Stephen Colbert. Jefferson, NC: McFarland and Company. Pgs. 9-25.
  59. Maibach E (2011) Climate Change Communication.  In Climate Change: Mastering the Public Health Role. American Public Health Association: Washington DC. Pg. 41-48.
  60. Zhao X, Leiserowitz A, Maibach E, Roser-Renouf C. (2011) Attention to Science/Environment News Positively Predicts and Attention to Political News Negatively Predicts Global Warming Risk Perceptions and Policy Support. Journal of Communication, 61, 713-731.
  61. Maibach E, Leiserowitz A, Roser-Renouf C, Mertz CK. (2011) Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development.  PLoS ONE, 6: e17571. [Designated a top 10% most-cited article in PLoS ONE: July 1, 2017].
  62. Maibach E, Witte, J, Wilson, K. (2011) “Climategate” undermined belief in global warming among many TV meteorologists.  Bulletin of the American Meteorological Society, 92: 31-37.
  63. Bowman T, Maibach E, Mann M, Somerville R., Seltzer B., et al. (2010) Time to take action on climate communication. (Letter) Science, 330: 1044.
  64. Maibach EW, Nisbet M, Baldwin P, Akerlof K & Diao G (2010).  Reframing climate change as a public health issue: An exploratory study of public reactions.  BMC Public Health. 10:299.
  65. Roser-Renouf C & Maibach E. (2010) Communicating climate change.  In S Priest (ed) Encyclopedia of Science & Technology Communication. Thousand Oaks, CA: SAGE.
  66. Akerlof K, DeBono R, Berry P, Leiserowitz A, Roser-Renouf C, Clarke K, Rogaeva A, Nisbet M, Weathers M, Maibach E. (2010) Public perceptions of climate change as a human health risk: Surveys of the United States, Canada and Malta.  International Journal of Environmental Research and Public Health, 7:2559-2606.
  67. Wolff LS, Massett HA, Weber D, Mockenhaupt RE, Hassmiller S, Maibach EW. (2010). Opportunities and barriers to disease prevention counseling in the primary care
    setting: a multisite qualitative study with US health consumers. Health Promotion International, 25(3), 265-276.
  68. Wolff L, Massett H, Maibach E,Weber D, Hassmiller S, Mockenhaupt R. (2010) Validating a health consumer segmentation model: Behavioral and attitudinal differences in disease prevention-related practices. Journal of Health Communication.15: 2, 167 — 188.
  69. Maibach E, Steg L & Anable J (2009) Promoting Physical Activity and Reducing Climate Change: Opportunities to Replace Short Car Trips with Active TransportationPreventive Medicine. doi:10.1016/j.ypmed.2009.06.028
  70. Maibach E. (2009) This year in Copenhagen. (Editorial) International Journal of Sustainability Communication, 4: 1-4.
  71. Maibach E & Priest S. (2009) No more “business as usual:” Addressing climate change through constructive engagement. (Editorial) Science Communication, 30: 299-304.
  72. Bowman T, Maibach E, Mann M, Moser S & Somerville R. (2009) Creating a common climate language. (Letter) Science, 324: 36-37.
  73. Maibach E, Roser-Renouf C, Leiserowitz A. (2008) Communication and Marketing as Climate Change Intervention Assets:  A Public Health Perspective.  American Journal of Preventive Medicine 35: 488-500. DOI: 10.1016/j.amepre.2008.08.016
  74. Maibach E, Chadwick A, McBride D, Chuck M, Ebi K, Balbus J. (2008) Climate Change and Local Public Health in the United States: Preparedness, Programs and Perceptions of Local Public Health Department Directors. PLoS ONE 3(7): e2838. doi:10.1371/journal.pone.0002838
  75. Cavill N, Maibach E. (2008) VERB™: Demonstrating a Viable National Option for Promoting Physical Activity Among Our Children. (Editorial) American Journal of Preventive Medicine, 34: S173 - S174
  76. Kreps G & Maibach, E. (2008). Transdisciplinary Science:  The Nexus Between Communication and Public Health. Journal of Communication, 58, 732-48.
  77. Nelson, D., Gallogly, M., Pederson, L., Barry, M., McGoldrick, D., Maibach, E. (2008) Using Mass Media Channel Data from Consumer Surveys to Improve Targeting of Messages to Smokers.  American Journal of Public Health, 98(3):536-42.
  78. Abroms, L & Maibach, E. (2008) The effectiveness of mass communication to change public behavior.  Annual Review of Public Health, 29:16.1-16.16.
  79. Handy, S., Sallis, J, Weber, D, Maibach, E, & Hollander, M. (2008) Is Support for Traditionally Designed Communities Growing? Evidence From Two National Surveys.  Journal of the American Planning Association, 74, 209 – 221. DOI: 10.1080/01944360802010418
  80. Kyle JW, Hammitt JK, Lim HW, Geller AC, Hall-Jordon L, Maibach EW, DeFabo EC, Wagner MC. (2008) Economic evaluation of the US Environmental Protection Agency’s SunWise Program: Sun Protection Education for Young Children.  Pediatrics doi:10.1542/peds.2007-1400.
  81. Nelson, DE, Mowery, P, Jackson, K, Pederson, L, O’Malley, P, Malarcher, A, Pechacek, T & Maibach, E. (2008). The Prevention of Cigarette Smoking:  Long-Term National Trends in Adolescent and Young Adult Smoking. American Journal of Public Health 98: 905-915.
  82. Maibach, E, Abroms, L, Marosits, M. (2007) Communication and marketing as tools to cultivate the public’s health: A proposed “people and places” framework. BMC Public Health, 7:88. [Reprinted in Kreps, G.L.  (Ed.)  (2010).  Health Communication, Volume 5, Health Communication and Health Care Systems. London: Sage Publications.]
  83. Maibach, E.  (2007) The influence of the media environment on physical activity: Looking for the big picture. American Journal of Health Promotion, 21:S353-62.

Grants and Fellowships

Principal Investigator (2017-2020) –Weather and Climate in the Newsroom: Expanding the Climate Matters Network and its Science Communication Research. National Science Foundation, Award # DRL-1713450.

Principal Investigator (2017-2021) – Enhancing the Effectiveness of NASA Climate Communication. NASA, Award # NNX17AC80G.

Principal Investigator (2014-2017) –TV Weathercasters and Climate Education: Expanding the Reach of Climate Matters.  National Science Foundation, Award # DRL-1422431.

Principal Investigator (2015-2017) – Core Support for the Center for Climate Change Communication.  Energy Foundation.

Principal Investigator (2012-2017) – Climate Change Communication Internship Program. National Park Service. 

Principal Investigator (2011-16) – Enhancing the Effectiveness of Climate Change Education and Outreach through Audience Research.  NASA, Award #NNX11AQ80G.

Principal Investigator (2011-2015) – Core support for Center for Climate Change Communication. Grantham Foundation for the Protection of the Environment.

Principal Investigator (2012-2014) – Establishing a Climate Change Communication Coalition in Maryland. Town Creek Foundation.

Principal Investigator (2010-12) – CCEP-1: Making the Global Local – Unusual Weather Events as Climate Change Educational Opportunities. National Science Foundation, Award # DUE-1043235.

Principal Investigator (2009-11) – Enabling TV meteorologists to provide viewers with climate change-related science education based on ISE “best practices.” National Science Foundation, Award # DRL-0917566.

Principal Investigator (2009-11) – Mobilizing Citizen Support for Climate Stabilization & Adaptation Policies.  Robert Wood Johnson Foundation Health Policy Investigator Award.

Courses Taught

  • Comm 700: Developing and Testing Social Science Theory
  • Comm 660: Climate Change & Sustainability Communication
  • Comm 670: Social Marketing
  • Comm 641: Advanced Communication Skills for STEM Professionals


  • BA, Psychology, 1980, University of California, San Diego
  • MPH, Health Promotion, 1983, San Diego State University
  • PhD, Communication Science, 1990, Stanford University

Recent Presentations

Core Science Keynote Address, Health & Environment Section, American Meteorological Society, 2018

Plenary Speaker, Communicating about Climate & Health, American Public Health Association, 2017

Irwin Bettinghouse Lecturer, Michigan State University, 2017

Plenary Speaker, Communicating about Climate & Health, Carter Center Meeting on Climate & Health, 2017


In the Media

  1. Cook, J., van der Linden, S., Leiserowitz, A. & Maibach, E. (2017) Why the 97% climate consensus is important.  The Guardian. https://www.theguardian.com/environment/climate-consensus-97-per-cent/2017/oct/02/why-the-97-climate-consensus-is-important
  2. Maibach, E., Leiserowitz, A. & Marlon, J. (2017) By 5 to 1, voters say the U.S. should stick with the Paris Agreement.  Grist. http://grist.org/article/by-5-to-1-voters-say-the-u-s-should-stick-with-the-paris-agreement/
  3. Maibach, E., Leiserowitz, A. & Marlon, J. (2017) Should the US stay in the Paris Agreement? A majority of Democrats and Republicans think so.  The Conversation.  https://theconversation.com/should-the-us-stay-in-the-paris-agreement-a-majority-of-democrats-and-republicans-think-so-77455
  4. van der Linden, S., Maibach, E. & Leiserowitz, A. (2016) Climate change’s unseen consensus.  U.S. News & World Report. https://www.usnews.com/opinion/knowledge-bank/articles/2016-02-18/teachers-need-to-communicate-the-scientific-consensus-on-climate-change
  5. Maibach, E. (2015). Voters to GOP: “I’m not a scientist” just won’t cut it on climate change.  Los Angles Times.  http://www.latimes.com/opinion/op-ed/la-oe-maibach-gop-climate-change-position-20151016-story.html

Dissertations Supervised

Eryn Campbell, Health Professionals as Advocates for Climate and Health Solutions: The Influence of Social Norms on Health Professional Engagement in And Public Support for Climate Advocacy (2023)

Kristin M. F. Timm, Sources and Frames in a Contested Framing Space: An Analysis of the U.S. Media Coverage of The Fourth National Climate Assessment (2021)

Justin Rolfe-Redding, Communicating Hope about Societal Issues: The Case of Climate Change (2019)

Lindsey Beall, The Examination of Message Strategies Used by Environmental Organizations to Communicate with Members (2019)

John Kotcher, Reducing Resistance to Communication about Climate Change Using an Applied Self-affirmation Intervention (2016)

Neil Stenhouse, Powerful Feelings: Extending the Extended Parallel Processing Model to Collective Action on Climate Change (2015)

Jagadish Thaker, Climate Change in the Indian Mind: Role of Collective Efficacy in Cimate Change Adaptation (2012)