College of Humanities and Social Sciences

Edward Wile Maibach

Edward Wile Maibach

Edward Wile Maibach

Professor, Director; Center for Climate Change Communication

Climate change communication, public health communication, social marketing

Dr. Edward Maibach is a University Professor and Director of Mason’s Center for Climate Change Communication (4C).  For the past decade, his research has focused exclusively on studying public understanding of and engagement in climate change, and developing and evaluating approaches to enhancing public understanding and public engagement.

From 2011 to 2014, Dr. Maibach was a member of the National Climate Assessment Development and Advisory Committee that produced the 3rd National Climate Assessment (2014), and he co-chaired the committee's Engagement & Communication Working Group. In 2018, Dr. Maibach was appointed a Fellow of the American Association for the Advancement of Science.

Dr. Maibach holds a BA in social psychology from University of California at San Diego (1980), an MPH in health promotion from San Diego State University (1983), and a PhD in communication research from Stanford University (1990).

Dr. Maibach previously had the pleasure to serve as Associate Director of the National Cancer Institute, Worldwide Director of Social Marketing at Porter Novelli, and Chairman of the Board for Kidsave International.  He has also held academic positions at George Washington University and Emory University.

What students may not know about Dr. Maibach is that he helped plan a multi-billion dollar communication campaign for the Office of National Drug Control Policy in the late 1990s.

Selected Publications

  1. Van der Linder, S., Leiserowitz, A. & Maibach, E. (2017) Scientific norms neutralize politicization of facts. Nature Human Behavior. doi:10.1038/s41562-017-0259-2
  2. Van der Linden, S., Maibach, E., Cook, J., Leiserowitz, A. & Lewandowsky, S. (2017) Inoculating against misinformation. (Letter) Science. DOI: 10.1126/science.aar4533
  3. Van der Linden, S., Leiserowitz, A., Maibach, E. (2017) Gateway Illusion or Cultural Cognition Confusion?  Journal of Science Communication. 16: 1-17.
  4. Beall, L., Myers, T., Kotcher, J., Vraga, E. & Maibach, E. (2017) Controversy matters: Impacts of topic and solution controversy on the perceived credibility of a scientist who advocates.  PLoS ONE.
  5. Weathers, M., Maibach, E., Nisbet, M. (2017) Communicating the public health risks of climate change.  Oxford Research Encyclopedia of Climate Science. DOI: 10.1093/acrefore/9780190228620.013.428.
  6. Kreslake, J., Sarfaty, M., Roser-Renouf, C., Leiserowitz, A. & Maibach, E. (2017) Editorial: The critical roles of health professionals in climate change prevention and preparedness.  American Journal of Public Health. doi:10.2105/AJPH.2017.304044
  7. Myers, T., Roser-Renouf, C., Maibach, E., Leiserowitz, A. (2017) Exposure to the Pope’s climate change message activated convinced Americans to take certain advocacy actions.  Global Challenges: Climate Change. DOI: 10.1002/gch2.201600019

  8. Maibach, E., Mazzone, R., Myers, T., Seitter, K., Hayhoe, K., Ryan, B., Witte, J., Gardiner, N., Hassol, S., Lazo, J., Placky, B., Sublette, S. & Cullen, H. (2017) TV weathercasters’ views of climate change appear to be rapidly evolving.  Bulletin of the American Meteorological Society. doi: 10.1175/BAMS-D-15-00206.1
  9. Van der Linden, S., Maibach, E., Cook, J., Leiserowitz, A., Ranney, M., Lewandowsky, S., Arvai, J. & Weber, E. (2017) Cultural versus cognition is a false dilemma. (Letter) Nature Climate Change, 7: 457.
  10. Kotcher, J., Myers, T., Vraga, E., Stenhouse, N. & Maibach, E. (2017) Does engagement in advocacy hurt the credibility of scientists? Results from a randomized national survey experiment.  Environmental Communication. DOI: 10.1080/17524032.2016.1275736
  11. Van der Linden, S., Leiserowitz, A., Rosenthal, S. & Maibach, E. (2017) Inoculating the public against misinformation about climate change.  Global Challenges: Climate Change. DOI: 10.1002/gch2.201600008
  12. Perkins, D., Maibach, E., Gardiner, N., Witte, J., Ward, B., Placky, B., Seitter, K. & Cullen, H.  (2017) Most Americans want to learn more about climate change.  Bulletin of the American Meteorological Society, doi: 10.1175/BAMS-D-16-0097.1.
  13. Maibach, E., Sarfaty, M., Gould, R., Damle, N. & Armstrong, F. (in press). To avert a sustained worldwide public health disaster, health professionals must convince the world’s leaders to double their carbon pollution commitments: A call to action. In: Health of People, Health of the Planet, and Our Responsibility.  Rome, Italy: Pontifical Academy of Science.
  14. Roser-Renouf, C. & Maibach, E. (in press) Strategic communication research to illuminate and promote public engagement with climate change.  In D. Hope (ed.) Nebraska Symposium on Motivation.
  15. Rowan, K., Kotcher, J., Walsh-Thomas, J., Baldwin, P., Trowbridge, J., Thaker, J., Witte, J., Klinger, B., Cohen, L., Tresch, C. & Maibach, E. (in press) Best practices of “innovator” TV meteorologists who act as climate change educators.  In D. O’Hair (ed.) Risk and Health Communication in an Evolving Media Environment.  London: Routledge.
  16. Maibach, E. (in press) Increasing public awareness and facilitating behavior change: Two guiding heuristics.  In L. Hannah and T. Lovejoy (eds.) Climate Change and Biodiversity, 2nd edition. Yale University Press. 
  17. Maibach, E. (in press) Increasing public awareness of key ideas, and helping people put information into practice: Two guiding heuristics. In C. Parvanta, et al. (eds) Essentials of Public Health Communication, 2nd edition. Sudbury, MA: Jones and Bartlett.

  18. Hathaway, J. & Maibach, E. (in press) Health implications of climate change: A review of the literature about the perceptions of the public and health professionals. Current Environmental Health Reports.


Expanded Publication List

  1. Maibach, E. & van der Linden, S. (2016) The importance of assessing and communicating scientific consensus.  Environmental Research Letters, 11: 091003.
  2. Maibach, E., Cullen, H., Placky, B., Witte, J., Seitter, K., Gardiner, N., Myers, T. & Sublette, S. (2016) TV meteorologists as local climate educators. Oxford Research Encyclopedia of Climate Science. DOI: 10.1093/acrefore/9780190228620.013.505
  3. Sarfaty, M., Kreslake, J., Ewart, G., Guidotti, T., Thurstson. G., Balmes, J., & Maibach, E. (2016) Views of American Thoracic Society international member on climate change and health. Annals of the American Thoracic Society. 13: 1808-13.
  4. Stenhouse, N., A. Harper, X. Cai, S. Cobb, A. Nicotera, and E. Maibach (2016) Conflict about climate change at the American Meteorological Society: Meteorologists' views on a scientific and organizational controversy. Bulletin of the American Meteorological Society. doi:10.1175/BAMS-D-15-00265.1.
  5. Kreslake, J., Sarfaty, M., Maibach, E. (2016) Documenting the human health impacts of climate change in tropical and sub-tropical regions.  The American Journal of Tropical Medicine and Hygiene, 16-0400; Published online June 13, 2016, doi:10.4269/ajtmh.16-0400.
  6. Roser-Renouf, C., Maibach, E., Li, J. (2016) Adapting to the Changing Climate: An Assessment of Local Health Department Preparations For Climate Change-Related Health Threats, 2008-2012.  PLoS ONE.
  7. Roser-Renouf, C., Atkinson, L., Maibach, E., Leiserowitz, A. (2016) The consumer as climate activist.  International Journal of Communication. 10: 4759–4783.
  8. Myers, T., Kotcher, J., Stenhouse, N., Anderson, A., Maibach, E., Beall, L., Leiserowitz, A. (2016) Predictors of trust in the general science and climate science research of US federal agencies.  Public Understanding of Science. Published online before print March 8, 2016, doi: 10.1177/0963662516636040
  9. Boudet, H., Bugden, D., Zanocco, C. & Maibach, E. (2016) The effect of industry activities on public support for “fracking.” Environmental Politics, 25: 593-612.
  10. Cook, J., Oreskes, N., Doran, P., Anderegg, W., Verheggen, B., Maibach, E., Carlton, S., Lewandowsky, S., Skuce, A., Green, S., Nuccitelli, D., Jacobs, P., Richardson, M., Winkler, B., Painting, R. & Rice, K. (2016). Consensus on consensus: a synthesis of consensus estimates on human-caused global warming. Environmental Research Letters, 11 048002.
  11. Thaker, J., Maibach, E., Leiserowitz, A., Zhao, X. & Howe, P. (2016) The role of collective efficacy in climate change adaptation in India.  Weather, Climate & Society, 8, 21–34.
  12. Sarfaty M, Kreslake J, Casale T, Maibach, E. (2016) Views of AAAAI members on climate change and health. Journal of Allergy and Clinical Immunology-In Practice. DOI:
  13. Maibach, E. & Covello, V. (2016) Communicating environmental health.  In H. Frumkin (ed.) Environmental Health: From Global to Local, 3rd Edition.  Pgs: 769-790. San Francisco, Jossey-Bass.
  14. Sarfaty, M. & Maibach, E. (2015) Communication.  In J. Patz & B. Levy (eds.) Climate change and public health. Oxford: Oxford University Press.
  15. van der Linden, S., Clarke, C. & Maibach, E. (2015) Highlighting Consensus among Medical Scientists Increases Public Support for Vaccines.  BMC Public Health. 15:1207 DOI 10.1186/s12889-015-2541-4
  16. Cloyd, E., Moser, S., Maibach, E., Moldonado, J. & Chen, T. (2015) Engagement in the Third U.S. National Climate Assessment: Commitment, capacity, and communication for impact.  Climatic Change. DOI 10.1007/s10584-015-1568-y
  17. Bloodhart, B., Maibach, E., Myers, T. & Zhao, X. (2015). Local climate experts: The influence of local TV weathercaster information on climate change perceptions.  PLoS ONE. DOI: 10.1371/journal.pone.0141526
  18. Maibach, E., Kreslake, J., Roser-Renouf, C., Rosenthal, S., Feinberg, G. & Leiserowitz, A. (2015) Do Americans understand that global warming is harmful to human health? Evidence from a national survey.  Annals of Global Health, 81, 396-409.
    DOI: 10.1016/j.aogh.2015.08.010
  19. Placky, B., Maibach, E., Witte, J., Ward, B., Seitter, K. et al. (2015) Climate Matters: A comprehensive educational resource for broadcast meteorologists.  Bulletin of the American Meteorological Society, doi:
  20. Hart, S., Feldman, L., Leiserowitz, A., Maibach, E. (2015) Extending the impacts of hostile media perceptions: Influences on discussion and opinion polarization in the context of climate change. Science Communication, 37, 506-532.
  21. Van der Linden, S., Maibach, E., Leiserowitz, A. (2015) Improving public engagement with climate change: Five “best practice” insights from psychological science. Psychological Science, 1-6. DOI: 10.1177/1745691615598516
  22. Vraga, E., Anderson, A., Kotcher, J. & Maibach, E. (2015) Issue-specific engagement:  How Facebook contributes to opinion leadership and efficacy on energy and climate issues.  Journal of Information Technology and Politics, 12, 200-218. DOI:10.1080/19331681.2015.1034910
  23. Myers, T., Maibach, E., Peters, E., Leiserowitz, A. (2015) Simple messages help set the record straight about scientific agreement on human-caused climate change: The results of two experiments. PLoS ONE. DOI: 10.1371/journal.pone.0120985
  24. Van der Linden, S., Leiserowitz, A., Feinberg, G & Maibach, E. (2015) The scientific consensus on climate change as a gateway belief: Experimental evidence. PLoS ONE. doi: 10.1371/journal.pone.0118489  [Designated a top 10% most-cited article in PLoS ONE: July 1, 2017].
  25. Feldman, L., Hart, S., Leiserowitz, A., Maibach, E., Roser-Renouf, C. (2015) Do hostile media perceptions lead to action? The role of hostile media perceptions, political efficacy, and ideology in predicting pro-climate action activism.  Communication Research. doi: 10.1177/0093650214565914
  26. Sarfaty, M., Bloodhart, B., Ewart, G., Thurstson. G., Balmes, J., Guidotti, T. & Maibach, E. (2015) American Thoracic Society member survey on climate change and health. Annals of the American Thoracic Society, 12, 274-278.
  27. Sarfaty, M, Mitchell, M, Bloodhart, B. & Maibach, E. (2014) A survey of African-American physicians on the health effects of climate change.  International Journal of Environmental Research and Public Health, 11, 12473-12485.
  28. Howe, P., Boudet, H., Leiserowitz, A. & Maibach, E. (2014) Mapping the shadow of experience of extreme weather events.  Climatic Change Letters. DOI 10.1007/s10584-014-1253-6
  29. Flora, J., Saphir, M., Lappe, M., Roser-Renouf, C., Maibach, E. & Leiserowitz, A. (2014) Evaluation of a national high school education-entertainment program.  Climatic Change. DOI 10.1007/s10584-014-1274-1
  30. Weathers, MR, Maibach, E. & Nisbet, M. (2014) Climate change and health. In T. Thompson & J. Golson (eds.) Sage Encyclopedia of Health Communication, pp. 185-200,  Newbury Park, CA: Sage Publications.
  31. Schweizer V, Cobb S, Schroeder W, Chau G & Maibach (2014) TV Weathercasters and Climate Education in the Shadow of Climate Change Conflict. In D. Crow and M. Boykoff (eds) Culture, Politics and Climate Change: How information shapes our common future. Pgs. 83-101. Routledge.
  32. Weathers MR, Maibach, EW & Nisbet M (2014) Conveying the Human Implications of Climate Change: Using Theory and Audience Research to Information Communication Efforts by Public Health Professionals.  In D. Kim, A. Singhal & G. Kreps (eds). Global Health Communication Strategies in the 21st Century. New York: Peter Lang Publishing
  33. Van der Linden, S., Leiserowitz, A., Feinberg, G & Maibach, E. (2014) How to communicate the scientific consensus on climate change: plain facts, pie charts or metaphors? Climatic Change Letters. DOI 10.1007/s10584-014-1190-4
  34. Roser-Renouf, C., Maibach, E. Leiserowitz, A. & Zhao, X. (2014) The Genesis of Climate Change Activism: From Key Beliefs to Political Action.  Climatic Change. DOI: 10.1007/s10584-014-1173-5.
  35. Luber, G., K. Knowlton, J. Balbus, H. Frumkin, M. Hayden, J. Hess, M. McGeehin, N. Sheats, L. Backer, C. B. Beard, K.
L. Ebi, E. Maibach, R. S. Ostfeld, C. Wiedinmyer, E. Zielinski-Gutiérrez, and L. Ziska (2014) Ch. 9: Human Health. Climate Change Impacts in the United States: The Third National Climate Assessment, J. M. Melillo, Terese (T.C.) Richmond, and G. W. Yohe, Eds., U.S. Global Change Research Program, 220-256. doi:10.7930/J0PN93H5.
  36. Gould, R. & Maibach, E. (2014) Historic parallels – Tobacco and Climate Change.  (Letter) Science, 344: 254.
  37. Maibach, E., Myers, T., Leiserowitz, A. (2014) Scientists needs to set the record straight: There is a scientific consensus that human-caused climate change is happening.  Earth’s Future, 2, doi:10.1002/2013EF000226.
  38. Stenhouse N., Maibach E, Cobb S, Ban R, Bleistein A, Croft P, Bierly, E, Seitter K, Rasmussen G, Leiserowitz A. (2014) Meteorologists views about global warming: A survey of the American Meteorological Society professional members.  Bulletin of the American Meteorological Society, 95: 1029-40. doi: 10.1175/BAMS-D-13-00091.1
  39. Peters-Burton, E. E., Schweizer, V., Cobb, S. & Maibach, E. (2014). Weathercaster views on informal climate education: Similarities and differences according to climate change attitudes. Journal of Geoscience Education, 62, 431-444. DOI: 10.5408/13-046.1
  40. Zhao, X., Maibach, E., Gandy, J., Witte, J., Cullen, H., Klinger, B., Rowan, K., Witte, J. & Pyle, A.  (2014) Climate change education through TV weathercasters: Results of a field experiment. Bulletin of the American Meteorological Society, 95: 117-130.
  41. Schaffer Boudet, H, Clarke, C, Bugden, D., Roser-Renouf, C., Maibach, E, Leiserowitz, A. (2013) “Fracking" Controversy and Communication: Using National Survey Data to Understand Public Perceptions of Hydraulic Fracturing. Energy Policy.
  42. Powell, K., Zimmerman, R., Ahern, D., Lewis, A., Ramirez, A., et al. (including Maibach, E.) (2013) Notes from the Field: Planting, Nurturing, and Watching Things Grow. (Letter) American Journal of Preventive Medicine, 45 6: 687-702.
  43. Hmielowski, J.D., Feldman, L. M., Myers, T. A., Leiserowitz, A. A., Maibach, E.  (2013). An attack on science?: Media use, trust in scientists, and perceptions of global warming. Public Understanding of Science. DOI: 10.1177/0963662513480091
  44. Anderson, A. A.; Myers, T. A.; Maibach, E. W.; Cullen, H.; Gandy, J.; Witte, J.; Stenhouse, N.; & Leiserowitz, A. (2013). If they like you, they learn from you: How a brief weathercaster-delivered climate education segment is moderated by viewer evaluations of the weathercaster. Weather, Climate and Society, 5(4): 367-377. doi: 10.1175/WCAS-D-12-00051.1
  45. Leiserowitz, A., Maibach, E., Roser-Renouf, C., Smith, N., & Dawson, E. (2013) Climategate, public opinion, and the loss of trust. American Behavioral Scientist, 57: 818-837. DOI: 10.1177/0002764212458272
  46. Myers, T, Maibach, EW, Roser-Renouf, C, Akerlof, K, Leiserowitz, A. (2012) The relationship between personal experience and belief in the reality of global warming. Nature Climate Change. doi:10.1038/nclimate1754.
  47. Maibach, E. (2012) Knowing our options for setting the record straight, when doing so is particularly important. Psychological Science in the Public Interest, 13: 105.
  48. Anderson, A. A.; Maibach, E. W.; Leiserowitz, A. (2012, December 12). Is America ready to listen? The Scientist.
  49. Akerlof, K. Maibach, EW, Fitzgerald, D. Cedeno, AY & Neuman, A. (2012) Do people "personally experience" global warming, and if so how, and does it matter? Global Environmental Change. DOI: 10.1016/j.gloenvcha.2012.07.006
  50. Myers, T., Nisbet, M., Maibach, E & Leiserowitz, A (2012) A public health frame arouses hopeful emotions about climate change.  Climatic Change. DOI: 10.1007/s10584-012-0513-6.
  51. Espinoza S, Posegate A, Rowan K, Wilson K, Zhao X & Maibach E. (2012) Television weathercasters as environmental science communicators.  In D. Rigling Gallagher (ed) Environmental Leadership Reference Handbook.  Thousand Oaks, CA: SAGE.  Pgs 411-19.
  52. Maibach, E., Leiserowitz, A., Cobb, S., Shank, M., Cobb, K. & Gulledge, J. (2012). The legacy of “Climategate:” Undermining or revitalizing climate science and policy?  WIREs Climate Change. DOI:10.1002/wcc.166.
  53. Mead, E, Roser-Renouf, C, Rimal, R, Flora, J, Maibach, E & Leiserowitz A. (2012) Information seeking about global climate change among adolescents: The role of risk perceptions, efficacy beliefs, and parental influences.  Atlantic Journal of Communication, 20: 31-52.
  54. Ding, D., Maibach, E., Zhao, X., Roser-Renouf, C. & Leserowitz, A. (2011) Support for climate policy and societal action are linked to perceptions about scientific agreement.  Nature Climate Change. DOI:10.1038/NCLIMATE1295.
  55. Feldman, L., Maibach, E., Roser-Renouf, C., Leiserowitz, A. (2011) Climate on cable: The nature and impact of global warming coverage on Fox News, CNN, and MSNBC.  International Journal of Press/Politics.  DOI: 1940161211425410
  56. Nisbet M, Maibach E, Leiserowitz A. (2011) Framing Peak Petroleum as a Public Health Problem: Audience Research and Participatory Engagement.  American Journal of Public Health, 101, 1620-26.
  57. Akerlof, K., Maibach, E (2011) A Rose by Any Other Name..? What Members of the General Public Prefer to Call “Climate Change.” Climate Change Letters, 106:699. 10.1007/s10584-011-0070-4
  58. Lauren Feldman, Anthony Leiserowitz, Edward Maibach (2011). The Science of Satire: The Daily Show and The Colbert Report as Sources of Public Attention to Science and the Environment In A. Amarasingam (Ed.), Perspectives on Fake News: The Social Significance of Jon Stewart and Stephen Colbert. Jefferson, NC: McFarland and Company. Pgs. 9-25.
  59. Maibach E (2011) Climate Change Communication.  In Climate Change: Mastering the Public Health Role. American Public Health Association: Washington DC. Pg. 41-48.
  60. Zhao X, Leiserowitz A, Maibach E, Roser-Renouf C. (2011) Attention to Science/Environment News Positively Predicts and Attention to Political News Negatively Predicts Global Warming Risk Perceptions and Policy Support. Journal of Communication, 61, 713-731.
  61. Maibach E, Leiserowitz A, Roser-Renouf C, Mertz CK. (2011) Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development.  PLoS ONE, 6: e17571. [Designated a top 10% most-cited article in PLoS ONE: July 1, 2017].
  62. Maibach E, Witte, J, Wilson, K. (2011) “Climategate” undermined belief in global warming among many TV meteorologists.  Bulletin of the American Meteorological Society, 92: 31-37.
  63. Bowman T, Maibach E, Mann M, Somerville R., Seltzer B., et al. (2010) Time to take action on climate communication. (Letter) Science, 330: 1044.
  64. Maibach EW, Nisbet M, Baldwin P, Akerlof K & Diao G (2010).  Reframing climate change as a public health issue: An exploratory study of public reactions.  BMC Public Health. 10:299.
  65. Roser-Renouf C & Maibach E. (2010) Communicating climate change.  In S Priest (ed) Encyclopedia of Science & Technology Communication. Thousand Oaks, CA: SAGE.
  66. Akerlof K, DeBono R, Berry P, Leiserowitz A, Roser-Renouf C, Clarke K, Rogaeva A, Nisbet M, Weathers M, Maibach E. (2010) Public perceptions of climate change as a human health risk: Surveys of the United States, Canada and Malta.  International Journal of Environmental Research and Public Health, 7:2559-2606.
  67. Wolff LS, Massett HA, Weber D, Mockenhaupt RE, Hassmiller S, Maibach EW. (2010). Opportunities and barriers to disease prevention counseling in the primary care
    setting: a multisite qualitative study with US health consumers. Health Promotion International, 25(3), 265-276.
  68. Wolff L, Massett H, Maibach E,Weber D, Hassmiller S, Mockenhaupt R. (2010) Validating a health consumer segmentation model: Behavioral and attitudinal differences in disease prevention-related practices. Journal of Health Communication.15: 2, 167 — 188.
  69. Maibach E, Steg L & Anable J (2009) Promoting Physical Activity and Reducing Climate Change: Opportunities to Replace Short Car Trips with Active TransportationPreventive Medicine. doi:10.1016/j.ypmed.2009.06.028
  70. Maibach E. (2009) This year in Copenhagen. (Editorial) International Journal of Sustainability Communication, 4: 1-4.
  71. Maibach E & Priest S. (2009) No more “business as usual:” Addressing climate change through constructive engagement. (Editorial) Science Communication, 30: 299-304.
  72. Bowman T, Maibach E, Mann M, Moser S & Somerville R. (2009) Creating a common climate language. (Letter) Science, 324: 36-37.
  73. Maibach E, Roser-Renouf C, Leiserowitz A. (2008) Communication and Marketing as Climate Change Intervention Assets:  A Public Health Perspective.  American Journal of Preventive Medicine 35: 488-500. DOI: 10.1016/j.amepre.2008.08.016
  74. Maibach E, Chadwick A, McBride D, Chuck M, Ebi K, Balbus J. (2008) Climate Change and Local Public Health in the United States: Preparedness, Programs and Perceptions of Local Public Health Department Directors. PLoS ONE 3(7): e2838. doi:10.1371/journal.pone.0002838
  75. Cavill N, Maibach E. (2008) VERB™: Demonstrating a Viable National Option for Promoting Physical Activity Among Our Children. (Editorial) American Journal of Preventive Medicine, 34: S173 - S174
  76. Kreps G & Maibach, E. (2008). Transdisciplinary Science:  The Nexus Between Communication and Public Health. Journal of Communication, 58, 732-48.
  77. Nelson, D., Gallogly, M., Pederson, L., Barry, M., McGoldrick, D., Maibach, E. (2008) Using Mass Media Channel Data from Consumer Surveys to Improve Targeting of Messages to Smokers.  American Journal of Public Health, 98(3):536-42.
  78. Abroms, L & Maibach, E. (2008) The effectiveness of mass communication to change public behavior.  Annual Review of Public Health, 29:16.1-16.16.
  79. Handy, S., Sallis, J, Weber, D, Maibach, E, & Hollander, M. (2008) Is Support for Traditionally Designed Communities Growing? Evidence From Two National Surveys.  Journal of the American Planning Association, 74, 209 – 221. DOI: 10.1080/01944360802010418
  80. Kyle JW, Hammitt JK, Lim HW, Geller AC, Hall-Jordon L, Maibach EW, DeFabo EC, Wagner MC. (2008) Economic evaluation of the US Environmental Protection Agency’s SunWise Program: Sun Protection Education for Young Children.  Pediatrics doi:10.1542/peds.2007-1400.
  81. Nelson, DE, Mowery, P, Jackson, K, Pederson, L, O’Malley, P, Malarcher, A, Pechacek, T & Maibach, E. (2008). The Prevention of Cigarette Smoking:  Long-Term National Trends in Adolescent and Young Adult Smoking. American Journal of Public Health 98: 905-915.
  82. Maibach, E, Abroms, L, Marosits, M. (2007) Communication and marketing as tools to cultivate the public’s health: A proposed “people and places” framework. BMC Public Health, 7:88. [Reprinted in Kreps, G.L.  (Ed.)  (2010).  Health Communication, Volume 5, Health Communication and Health Care Systems. London: Sage Publications.]
  83. Maibach, E.  (2007) The influence of the media environment on physical activity: Looking for the big picture. American Journal of Health Promotion, 21:S353-62.

Grants and Fellowships

Principal Investigator (2017-2020) –Weather and Climate in the Newsroom: Expanding the Climate Matters Network and its Science Communication Research. National Science Foundation, Award # DRL-1713450.

Principal Investigator (2017-2021) – Enhancing the Effectiveness of NASA Climate Communication. NASA, Award # NNX17AC80G.

Principal Investigator (2014-2017) –TV Weathercasters and Climate Education: Expanding the Reach of Climate Matters.  National Science Foundation, Award # DRL-1422431.

Principal Investigator (2015-2017) – Core Support for the Center for Climate Change Communication.  Energy Foundation.

Principal Investigator (2012-2017) – Climate Change Communication Internship Program. National Park Service. 

Principal Investigator (2011-16) – Enhancing the Effectiveness of Climate Change Education and Outreach through Audience Research.  NASA, Award #NNX11AQ80G.

Principal Investigator (2011-2015) – Core support for Center for Climate Change Communication. Grantham Foundation for the Protection of the Environment.

Principal Investigator (2012-2014) – Establishing a Climate Change Communication Coalition in Maryland. Town Creek Foundation.

Principal Investigator (2010-12) – CCEP-1: Making the Global Local – Unusual Weather Events as Climate Change Educational Opportunities. National Science Foundation, Award # DUE-1043235.

Principal Investigator (2009-11) – Enabling TV meteorologists to provide viewers with climate change-related science education based on ISE “best practices.” National Science Foundation, Award # DRL-0917566.

Principal Investigator (2009-11) – Mobilizing Citizen Support for Climate Stabilization & Adaptation Policies.  Robert Wood Johnson Foundation Health Policy Investigator Award.

Courses Taught

  • Comm 700: Developing and Testing Social Science Theory
  • Comm 660: Climate Change & Sustainability Communication
  • Comm 670: Social Marketing
  • Comm 641: Advanced Communication Skills for STEM Professionals


  • BA, Psychology, 1980, University of California, San Diego
  • MPH, Health Promotion, 1983, San Diego State University
  • PhD, Communication Science, 1990, Stanford University

Recent Presentations

Core Science Keynote Address, Health & Environment Section, American Meteorological Society, 2018

Plenary Speaker, Communicating about Climate & Health, American Public Health Association, 2017

Irwin Bettinghouse Lecturer, Michigan State University, 2017

Plenary Speaker, Communicating about Climate & Health, Carter Center Meeting on Climate & Health, 2017


In the Media

  1. Cook, J., van der Linden, S., Leiserowitz, A. & Maibach, E. (2017) Why the 97% climate consensus is important.  The Guardian.
  2. Maibach, E., Leiserowitz, A. & Marlon, J. (2017) By 5 to 1, voters say the U.S. should stick with the Paris Agreement.  Grist.
  3. Maibach, E., Leiserowitz, A. & Marlon, J. (2017) Should the US stay in the Paris Agreement? A majority of Democrats and Republicans think so.  The Conversation.
  4. van der Linden, S., Maibach, E. & Leiserowitz, A. (2016) Climate change’s unseen consensus.  U.S. News & World Report.
  5. Maibach, E. (2015). Voters to GOP: “I’m not a scientist” just won’t cut it on climate change.  Los Angles Times.

Dissertations Supervised

John Kotcher, Reducing Resistance to Communication about Climate Change Using an Applied Self-affirmation Intervention (2016)

Neil Stenhouse, Powerful Feelings: Extending the Extended Parallel Processing Model to Collective Action on Climate Change (2015)

Jagadish Thaker, Climate Change in the Indian Mind: Role of Collective Efficacy in Cimate Change Adaptation (2012)