Climate change communication, public health communication, social marketing
Dr. Edward Maibach is a University Professor and Director of Mason’s Center for Climate Change Communication (4C). For the past decade, his research has focused exclusively on studying public understanding of and engagement in climate change, and developing and evaluating approaches to enhancing public understanding and public engagement.
From 2011 to 2014, Dr. Maibach was a member of the National Climate Assessment Development and Advisory Committee that produced the 3rd National Climate Assessment (2014), and he co-chaired the committee's Engagement & Communication Working Group. In 2018, Dr. Maibach was appointed a Fellow of the American Association for the Advancement of Science.
Dr. Maibach holds a BA in social psychology from University of California at San Diego (1980), an MPH in health promotion from San Diego State University (1983), and a PhD in communication research from Stanford University (1990).
Dr. Maibach previously had the pleasure to serve as Associate Director of the National Cancer Institute, Worldwide Director of Social Marketing at Porter Novelli, and Chairman of the Board for Kidsave International. He has also held academic positions at George Washington University and Emory University.
What students may not know about Dr. Maibach is that he helped plan a multi-billion dollar communication campaign for the Office of National Drug Control Policy in the late 1990s.
Maibach, E. (in press) Increasing public awareness of key ideas, and helping people put information into practice: Two guiding heuristics. In C. Parvanta, et al. (eds) Essentials of Public Health Communication, 2nd edition. Sudbury, MA: Jones and Bartlett.
Hathaway, J. & Maibach, E. (in press) Health implications of climate change: A review of the literature about the perceptions of the public and health professionals. Current Environmental Health Reports.
Principal Investigator (2017-2020) –Weather and Climate in the Newsroom: Expanding the Climate Matters Network and its Science Communication Research. National Science Foundation, Award # DRL-1713450.
Principal Investigator (2017-2021) – Enhancing the Effectiveness of NASA Climate Communication. NASA, Award # NNX17AC80G.
Principal Investigator (2014-2017) –TV Weathercasters and Climate Education: Expanding the Reach of Climate Matters. National Science Foundation, Award # DRL-1422431.
Principal Investigator (2015-2017) – Core Support for the Center for Climate Change Communication. Energy Foundation.
Principal Investigator (2012-2017) – Climate Change Communication Internship Program. National Park Service.
Principal Investigator (2011-16) – Enhancing the Effectiveness of Climate Change Education and Outreach through Audience Research. NASA, Award #NNX11AQ80G.
Principal Investigator (2011-2015) – Core support for Center for Climate Change Communication. Grantham Foundation for the Protection of the Environment.
Principal Investigator (2012-2014) – Establishing a Climate Change Communication Coalition in Maryland. Town Creek Foundation.
Principal Investigator (2010-12) – CCEP-1: Making the Global Local – Unusual Weather Events as Climate Change Educational Opportunities. National Science Foundation, Award # DUE-1043235.
Principal Investigator (2009-11) – Enabling TV meteorologists to provide viewers with climate change-related science education based on ISE “best practices.” National Science Foundation, Award # DRL-0917566.
Principal Investigator (2009-11) – Mobilizing Citizen Support for Climate Stabilization & Adaptation Policies. Robert Wood Johnson Foundation Health Policy Investigator Award.
Core Science Keynote Address, Health & Environment Section, American Meteorological Society, 2018
Plenary Speaker, Communicating about Climate & Health, American Public Health Association, 2017
Irwin Bettinghouse Lecturer, Michigan State University, 2017
Plenary Speaker, Communicating about Climate & Health, Carter Center Meeting on Climate & Health, 2017
Justin Rolfe-Redding, Communicating Hope about Societal Issues: The Case of Climate Change (2019)
Jagadish Thaker, Climate Change in the Indian Mind: Role of Collective Efficacy in Cimate Change Adaptation (2012)