Chris Clarke

Chris Clarke

Chris Clarke

Associate Professor

health and environmental risk perception, communication. Director, Science Communication Graduate Program

My research on health and environmental risk communication focuses on two broad questions:

First, what factors motivate people to care about health and environmental topics?

Secondhow can we craft effective messages that motivate people to care more?

Within both areas, I am especially interested in the role of social-psychological factors like political ideology, attention to news media discourse, social norms, scientific consensus, and psychological distance.

Specific topics of interest/expertise include energy development (i.e., unconventional oil and natural gas development via hydraulic fracturing - “fracking”); vaccine safety; and climate change, among others.

I have an inter-disciplinary background in communication, public health, and environmental policy, and I try to engage all of these fields in my scholarship.

Select publications are listed belowand a full list can be found on my Google Scholar profile.

Selected Publications

Boudet, H., Clarke, C., Bugden, D., Maibach, E., Roser-Renouf, C., & Leiserowitz, A. (2014). “Fracking” controversy and communication: Using national survey data to understand public perceptions of hydraulic fracturing. Energy Policy, 65, 57-67

Clarke, C., Budgen, D., Hart, P.S., Stedman, R.C,. Jacquet, J.B., Evensen, D.T.N., & Boudet, H. (2016). How geographic distance and political ideology interact to influence public perception of unconventional oil/natural gas development. Energy Policy, 97, 301-309.

Clarke, C., Holton, A., McKeever, B., & Dixon, G. (2015). The influence of weight-of-evidence messages on (vaccine) attitudes: A sequential mediation model. Journal of Health Communication, 20, 1302-1309.

Clarke, C., Hart, P.S., Evensen, D.T., Boudet, H., Jacquet, J.B., Schuldt, J.P., & Stedman, R.C. (2015). Public opinion on energy development: The interplay of issue framing, top-of-mind associations, and political ideology. Energy Policy, 81, 131-140

van der Linden, S. L., Clarke, C. E., & Maibach, E. W. (2015). Highlighting consensus among medical scientists increases public support for vaccines: Evidence from a randomized experiment. BMC Public Health15, 1-5.


B.S., Rutgers University, 2005 - Health & Environmental Policy

M.S., Cornell University, 2007 - (Risk) Communication

Ph.D., Cornell University, 2012 - (Risk) Communication