Oare Danielle Addeh

Graduate Teaching Assistant

Social media research, Health Communication, Strategic Communication, Qualitative research method, Quantitative research method

Oare Danielle Addeh is a PhD student in Communication Studies at George Mason University, specializing in strategic and health communication. Her research focuses on digital culture, femvertising, and the Global South, examining the intersections of media, gender, and power, particularly how social media shapes beauty norms and feminist advertising. She holds a Master’s degree in Communication from The University of Southern Mississippi and a BSc in Mass Communication from Samuel Adegboyega University, Nigeria.

Selected Publications

Addeh, O. D., & Konan, E. A. (2025). The Erisco Foods vs. Chioma Okoli Crisis: Examining Corporate Reputation Management, Consumer Activism and Freedom of Expression in the Digital Age. International Crisis and Risk Communication Association Reports, 13(1), 16-19.
Ekwe, O. C, Okoye, J. I. and Addeh, O. D. (2019). Newspapers Framing of Budgetary Provision for the Education Sector in a Rentier State: A Study of The Guardian and Punch Newspapers. ESUT Journal of Management Sciences 12 (1 & 2):191-202. https://jmsesut.com/Journals/018.pdf
Ezegwu, D. T., Obichili, M. I. and Addeh, O. D. (2020). Analysis of Facebook Comments on BBC Documentary on Sex for Grades in Two Famous Universities. Nnamdi Azikiwe University Journal of Communication and Media Studies 1(1):

Courses Taught

COM 101: Fundamentals of Communication
CMS 111: Public Speaking

Education

BSc, Mass Communication, Samuel Adegboyega University
MA, Communication, The University of Southern Mississippi

Recent Presentations

Addeh, O. D. (2024, November). Social media influence on the perception of beauty standards among young women in Nigeria. Paper presented at the 110th Annual Convention of the National Communication Association, New Orleans, LA.

Addeh, O. D. (2025, March). The role of social media in shaping corporate reputation and consumer activism in Nigeria. Paper presentation.

Addeh, O. D. (2025, November). Promoting inclusive beauty: An analysis of Sephora’s “We Belong to Something Beautiful” advertising campaign. Paper to be presented at the 111th Annual Convention of the National Communication Association, Denver Metro Area.