Smokers’ Perceptions of Using Mobile Applications for Smoking Cessation: A Comparative Analysis Across Three Countries, China, Korea, and The United States

Joonwoo Moon

Major Professor: Gary L. Kreps, PhD, Department of Communication

Committee Members: Kevin B. Wright, Katherine E. Rowan

Merten Hall (formerly University Hall), #1203
June 14, 2018, 02:00 PM to 04:00 PM


The following study examined and compared smokers’ perceptions of using mobile smoking cessation applications (apps) in the United States, China, and South Korea. This study investigated the determinants of using smoking cessation apps from the perspectives of both the Health Belief Model (HBM) and Technology Acceptance Model (TAM), with the eventual purpose of proposing a new combined model of smartphone smoking cessation adoption. The method of the investigation used a survey research design utilizing both a self-reported web-based questionnaire and a paper-based self-reported questionnaire in the United States, China, and South Korea to test the theoretical model derived from the HBM and TAM. Results provided insights for the use of smoking cessation mobile apps, and the study also found there were different perceptions of using the smoking cessation apps in the United States, China, and South Korea.