COMM 331: Public Relations Campaigns

COMM 331-001: Public Relations Campaigns
(Spring 2024)

12:00 PM to 01:15 PM TR

Hanover Hall L002

Section Information for Spring 2024

This course is designed for students to apply their knowledge of strategic communication research, planning, strategies and tactics to a client’s problem or opportunity by creating a turnkey public relations campaign. Teams of students work under the supervision of a faculty member. 

COMM 331: Public Relations Campaigns. 3 credits.

Develops the conceptual knowledge and practical skills students need to thrive in challenging public relations situations, such as research for clients, communication with clients, crisis management, and campaign planning. Students complete the course with a portfolio of research, writing, and visual materials they have created through client work generated as a team.


Course Information from the University Catalog

Credits: 3

Building upon earlier coursework, this course helps students develop the practical skills and competencies they need to succeed as a public relations professional, such as strategic and crisis communication, community relations, and advocacy campaigns. Students work on creating a strategic set of materials intended to enhance a client’s reputation. Students will produce a portfolio of research, writing, and multimedia materials in collaboration with a client. Limited to three attempts.
Registration Restrictions:

Required Prerequisites: (COMM 308C, L308, 303C or L303).
C Requires minimum grade of C.

Schedule Type: Lecture
This course is graded on the Undergraduate Regular scale.

The University Catalog is the authoritative source for information on courses. The Schedule of Classes is the authoritative source for information on classes scheduled for this semester. See the Schedule for the most up-to-date information and see Patriot web to register for classes.