The doctoral program in communication focuses on health and strategic communication. It prepares students for increasingly complex public and private communication environments. Students receive a strong theoretical and multi-methodological foundation, which enables them to examine the critical role communication performs in health promotion, disease prevention, quality of care, risk assessment, and crisis management. Students may also emphasize science communication in conjunction with either of these areas of focus.
The master of arts program in communication has three major areas of emphasis: strategic communication/public relations, health communication, and science communication. Through their coursework, students in this program examine the powerful role played by communication practices in contemporary society. They are prepared to be practitioners in the community or to go on to advanced graduate studies in communication.
The bachelor’s degree in communication prepares students for graduate study or entry-level positions in such fields as interpersonal and organizational communication, journalism, media production and criticism, political communication, and public relations.
The minor in communication provides students with useful knowledge of human resources management, advertising, marketing, public relations/political campaign management, events management, speech writing, or media production. It encourages students to develop a broad understanding of communication theory and research while honing oral, written, and production skills.
The minor in journalism teaches students about the writing style and research techniques unique to broadcast, online, and computer-assisted reporting. Students in this minor also develop a solid understanding of copyright, ethical, and First Amendment issues and how they relate to new technologies.
Political communication explores the interaction among members of the public, the media, advocacy groups, and politicians in a democratic society. This minor uses a diverse approach to questions of how mass and interpersonal communication influence democratic functioning.
The minor in sport communication offers students the opportunity to examine important and timely sports-related issues in an ethical context as well as analyze sports from cross-cultural perspectives. Students will gain an understanding of sport mass media, sport communication, sports reporting, interpersonal and organizational communication, and the impact each has in our global society.
Health communication, one of the fastest growing fields in the broader communication discipline, addresses how communication intersects with all aspects of health (social, mental, and physical).