COMM 632: Persuasion Theory

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Course Information from the University Catalog

Credits: 3

Introduces students to the processes and effects of persuasive communication. Covers key theories of persuasion, behavior change, information processing, message effects, as well as important frameworks that guide the practice of persuasion in applied settings. Particular attention is paid to message features that generate predictable effects and how such effects may vary across different communicative situations. May not be repeated for credit.
Registration Restrictions:

Enrollment limited to students with a class of Advanced to Candidacy, Graduate, Junior Plus, Non-Degree or Senior Plus.

Enrollment is limited to Graduate, Non-Degree or Undergraduate level students.

Students in a Non-Degree Undergraduate degree may not enroll.

Schedule Type: Seminar
This course is graded on the Graduate Regular scale.