COMM 411: Public Relations in Practice

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Course Information from the University Catalog

Credits: 3

This advanced PR course focuses on research, writing/editing, message development, media placement, and evaluation. Students use various PR strategies and tactics to produce a PRSSA Bateman Case Study Competition-inspired campaign. Limited to three attempts.
Registration Restrictions:

Required Prerequisites: COMM 331C, L331 or 331XS.
C Requires minimum grade of C.
XS Requires minimum grade of XS.

Schedule Type: Lecture
This course is graded on the Undergraduate Regular scale.