COMM 384: Public Relations and Social Media

The University Catalog is the authoritative source for information on courses. The Schedule of Classes is the authoritative source for information on classes scheduled for this semester. See the Schedule for the most up-to-date information and see Patriot web to register for classes.

Course Information from the University Catalog

Credits: 3

Explores the role of social media in contemporary public relations. Students engage in social media research and analysis, examine best practices for successful campaigns, seek to understand conditions for viral media, implement a personal branding strategy, create strategic engagement plans, and design campaigns. Limited to three attempts.
Schedule Type: Lecture

2 Sections Currently Scheduled for Fall 2020

From the Schedule of Classes