COMM 384: Public Relations and Social Media

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Course Information from the University Catalog

Credits: 3

Explores the role of social media in contemporary public relations. Students engage in social media research and analysis, examine best practices for successful campaigns, seek to understand conditions for viral media, implement a personal branding strategy, create strategic engagement plans, and design campaigns. Limited to three attempts.
Schedule Type: Lecture
This course is graded on the Undergraduate Regular scale.

2 Sections Currently Scheduled for Fall 2023

From the Schedule of Classes