COMM 384: Public Relations and Social Media

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Course Information from the University Catalog

Credits: 3

Students engage in social media research and analysis, examine best practices for designing effective campaigns, understand the conditions that create viral media, implement a personal branding strategy, and gain experience in strategic content creation by writing and executing a team-based social media campaign. Limited to three attempts.
Recommended Prerequisite: COMM 302
Schedule Type: Lecture
This course is graded on the Undergraduate Regular scale.

1 Section Currently Scheduled for Fall 2024

From the Schedule of Classes