COMM 375: Digital Advertising and Promotions

The University Catalog is the authoritative source for information on courses. The Schedule of Classes is the authoritative source for information on classes scheduled for this semester. See the Schedule for the most up-to-date information and see Patriot web to register for classes.

Course Information from the University Catalog

Credits: 3

Students explore the history of advertising, advertising regulations, and how processes of technological change have reshaped the advertising field. Students also discuss topics related to media buying, audience targeting and segmentation, advertising campaign development and evaluation, and more. Limited to three attempts.
Recommended Prerequisite: COMM 302 or permission of instructor.
Schedule Type: Lecture
This course is graded on the Undergraduate Regular scale.

1 Section Currently Scheduled for Fall 2024

From the Schedule of Classes