COMM 375: Digital Advertising and Promotions

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Course Information from the University Catalog

Credits: 3

History, regulation, and technological changes in advertising, as well as media buying, developing advertising campaigns, and the strengths and weaknesses of digital and traditional media channels used in advertising. Limited to three attempts.
Recommended Prerequisite: COMM 302 or permission of instructor.
Schedule Type: Lecture
This course is graded on the Undergraduate Regular scale.