A 7 a.m. EST briefing call kicked off the inaugural ICCO University World Cup Competition 2022. Ten teams from five countries received the rules and the "brief" outlining the client and its objectives. Now, the student teams have three days to turn around a campaign pitch. Video pitches and slidestack PDFs must be submitted by noon, Nov. 17. Winners will earn a paid agency internship and prominent exposure via industry websites and podcasts.
"This is the real deal. The ICCO is giving students the chance to see how they respond under time constraints and stay true to the discipline of PR. At the same time, they get to apply academic lessons on aligning strategy to meet measurable objectives," said #MasonCOMM Professor Suzanne Lowery Mims, who sponsored the team. "Plus, they are a creative pair. I know they'll also have fun with it."
Mason is a member of the Public Relations and Communications Association @PRCA and sits on its International University Advisory Group. The ICCO University World Cup is a PRCA-led initiative. The ICCO is the International Communications Consultancy Organisation represents 3000+PR firms in 82 countries worldwide.
November 15, 2022