College of Humanities and Social Sciences

Edward Maibach

Edward Maibach

Edward Maibach

Director, Center for Climate Change Communication

Climate change communication, public health communication, social marketing

Dr. Edward Maibach is a University Professor and Director of Mason’s Center for Climate Change Communication (4C).  In the Department of Communication, he teaches seminars in climate change communication, strategic communication, and social marketing. His research currently focuses exclusively on how to mobilize populations to adopt behaviors and support public policies that reduce greenhouse gas emissions and help communities adapt to the unavoidable consequences of climate change.

Dr. Maibach holds a BA in social psychology from University of California at San Diego (1980), an MPH in health promotion from San Diego State University (1983), and a PhD in communication research from Stanford University (1990).

Dr. Maibach previously had the pleasure to serve as Associate Director of the National Cancer Institute, Worldwide Director of Social Marketing at Porter Novelli, and Chairman of the Board for Kidsave International.  He has also held academic positions at George Washington University and Emory University.

What students may not know about Dr. Maibach is that he helped plan a multi-billion dollar communication campaign for the Office of National Drug Control Policy in the late 1990s.

Selected Publications

Journal Articles:

Leiserowitz, A., Maibach, E., Roser-Renouf, C., Smith, N., & Dawson, E. (in press) Climategate, public opinion, and the loss of trust. American Behavioral Scientist.

Nisbet M, Maibach E, Leiserowitz A. (2011) Framing Peak Petroleum as a Public Health Problem: Audience Research and Participatory Engagement.  American Journal of Public Health, 101, 1620-26.

Akerlof, K., Maibach, E (2011) A Rose by Any Other Name..? What Members of the General Public Prefer to Call “Climate Change.” Climate Change Letters, 106:699. 10.1007/s10584-011-0070-4

Zhao X, Leiserowitz A, Maibach E, Roser-Renouf C. (2011) Attention to Science/Environment News Positively Predicts and Attention to Political News Negatively Predicts Global Warming Risk Perceptions and Policy Support. Journal of Communication, 61, 713-731.

Maibach E, Leiserowitz A, Roser-Renouf C, Mertz CK. (2011) Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development.  PLoS ONE, 6: e17571.

Maibach E, Witte, J, Wilson, K. (2011) “Climategate” undermined belief in global warming among many TV meteorologists.  Bulletin of the American Meteorological Association. 92: 31-37.

Bowman T, Maibach E, Mann M, Somerville R., Seltzer B., et al. (2010) Time to take action on climate communication. (Letter) Science, 330: 1044.

Maibach EW, Nisbet M, Baldwin P, Akerlof K & Diao G (2010).  Reframing climate change as a public health issue: An exploratory study of public reactions.  BMC Public Health. 10:299.

Akerlof K, DeBono R, Berry P, Leiserowitz A, Roser-Renouf C, Clarke K, Rogaeva A, Nisbet M, Weathers M, Maibach E. (2010) Public perceptions of climate change as a human health risk: Surveys of the United States, Canada and Malta.  International Journal of Environmental Research and Public Health, 7:2559-2606.

Book Chapters

Lauren Feldman, Anthony Leiserowitz, Edward Maibach (2011). The Science of Satire: The Daily Show and The Colbert Report as Sources of Public Attention to Science and the Environment In A. Amarasingam (Ed.), Perspectives on Fake News: The Social Significance of Jon Stewart and Stephen Colbert. Jefferson, NC: McFarland and Company. Pgs. 9-25.

Roser-Renouf C & Maibach E. (in press) Communicating climate change.  In S Priest & K McComas (eds) Encyclopedia of Science & Technology Communication. Thousand Oaks, CA: SAGE.

Maibach E (2011) Climate Change Communication.  In Climate Change: Mastering the Public Health Role. American Public Health Association: Washington DC. Pg. 41-48.

Maibach E, Roser-Renouf C, Akerlof K, Leiserowitz A, Nisbet M. (2010). Saving Energy Is a Value Shared by All Americans: Results of a Global Warming Audience Segmentation Analysis. In K. Erhardt-Martinez & J. Laitner (eds) People-Centered Initiatives for Increasing Energy Savings. Washington, DC: American Council for an Energy Efficient Economy