College of Humanities and Social Sciences

Edward Maibach

Edward Maibach

Edward Maibach

Director, Center for Climate Change Communication

Climate change communication, public health communication, social marketing

Dr. Edward Maibach is a University Professor and Director of Mason’s Center for Climate Change Communication (4C).  In the Department of Communication, he teaches seminars in climate change communication, strategic communication, and social marketing. His research currently focuses exclusively on how to mobilize populations to adopt behaviors and support public policies that reduce greenhouse gas emissions and help communities adapt to the unavoidable consequences of climate change.

Dr. Maibach holds a BA in social psychology from University of California at San Diego (1980), an MPH in health promotion from San Diego State University (1983), and a PhD in communication research from Stanford University (1990).

Dr. Maibach previously had the pleasure to serve as Associate Director of the National Cancer Institute, Worldwide Director of Social Marketing at Porter Novelli, and Chairman of the Board for Kidsave International.  He has also held academic positions at George Washington University and Emory University.

What students may not know about Dr. Maibach is that he helped plan a multi-billion dollar communication campaign for the Office of National Drug Control Policy in the late 1990s.

Selected Publications

Flora, J., Saphir, M., Lappe, M., Roser-Renouf, C., Maibach, E. & Leiserowitz, A. (in press) Evaluation of a national high school education-entertainment program.  Climatic Change.

Van der Linden, S., Leiserowitz, A., Feinberg, G & Maibach, E. (2014) How to communicate the scientific consensus on climate change: plain facts, pie charts or metaphors? Climatic Change Letters. DOI 10.1007/s10584-014-1190-4

Roser-Renouf, C., Maibach, E. Leiserowitz, A. & Zhao, X. (2014) The Genesis of Climate Change Activism: From Key Beliefs to Political Action.  Climatic Change. DOI: 10.1007/s10584-014-1173-5.

Luber, G., K. Knowlton, J. Balbus, H. Frumkin, M. Hayden, J. Hess, M. McGeehin, N. Sheats, L. Backer, C. B. Beard, K.
L. Ebi, E. Maibach, R. S. Ostfeld, C. Wiedinmyer, E. Zielinski-Gutiérrez, and L. Ziska (2014) Ch. 9: Human Health. Climate Change Impacts in the United States: The Third National Climate Assessment, J. M. Melillo, Terese (T.C.) Richmond, and G. W. Yohe, Eds., U.S. Global Change Research Program, 220-256. doi:10.7930/J0PN93H5.

Gould, R. & Maibach, E. (2014) Historic parallels – Tobacco and Climate Change.  Science, 344: 254.

Maibach, E., Myers, T., Leiserowitz, A. (2014) Scientists needs to set the record straight: There is a scientific consensus that human-caused climate change is happening.  Earth’s Future, 2, doi:10.1002/2013EF000226.

Stenhouse N., Maibach E, Cobb S, Ban R, Bleistein A, Croft P, Bierly, E, Seitter K, Rasmussen G, Leiserowitz A. (2014) Meteorologists views about global warming: A survey of the American Meteorological Society professional members.  Bulletin of the American Meteorological Society, 95: 1029-40. doi: 10.1175/BAMS-D-13-00091.1

Peters-Burton, E. E., Schweizer, V., Cobb, S. & Maibach, E. (2014). Weathercaster views on informal climate education: Similarities and differences according to climate change attitudes. Journal of Geoscience Education, 62, 431-444. DOI: 10.5408/13-046.1

Zhao, X., Maibach, E., Gandy, J., Witte, J., Cullen, H., Klinger, B., Rowan, K., Witte, J. & Pyle, A.  (2014) Climate change education through TV weathercasters: Results of a field experiment. Bulletin of the American Meteorological Society, 95: 117-130.


Books and Book Chapters

Sarfaty, M. & Maibach, E. (in press) Communication.  In J. Patz & B. Levy (eds.) Climate change and public health. Oxford: Oxford University Press.

Roser-Renouf, C., Stenhouse, N., Rolfe-Redding, J., Maibach, E. & Leiserowitz, A. (in press).  Engaging Diverse Audiences with Climate Change:  Message Strategies for Global Warming's Six Americas.  In Hansen, A. & Cox, R. (Eds.), Handbook of Environment and Communication, Routledge.

Schweizer V, Cobb S, Schroeder W, Chau G & Maibach E. (2014) TV Weathercasters and Climate Education in the Shadow of Climate Change Conflict.  In D. Crow and M. Boycoff (eds) Culture, Politics and Climate Change: How information shapes our common future. Pgs. 83-101. Routledge.

Dissertations Supervised

Jagadish Thaker, Climate Change in the Indian Mind: Role of Collective Efficacy in Cimate Change Adaptation (2012)

Neil Stenhouse, Powerful Feelings: Extending the Extended Parallel Processing Model to Collective Action on Climate Change (2015)