COMM 384: Social Media and Strategic Communication

COMM 384-002: PR and Social Media
(Fall 2021)

10:30 AM to 11:45 AM R

Innovation Hall - Hybrid

Section Information for Fall 2021

COMM 384 002 is a hybrid section with online coursework and in-class meetings.

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Course Information from the University Catalog

Credits: 3

Students engage in social media research and analysis, examine best practices for designing effective campaigns, understand the conditions that create viral media, implement a personal branding strategy, and gain experience in strategic content creation by writing and executing a team-based social media campaign. Offered by Communication. Limited to three attempts.
Recommended Prerequisite: COMM 302
Schedule Type: Lecture
Grading:
This course is graded on the Undergraduate Regular scale.

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