College of Humanities and Social Sciences

Sergei A Samoilenko

Sergei A Samoilenko

Sergei A Samoilenko

Instructor, PRSSA Faculty Advisor

Public relations, crisis communication, reputation management, new media

In addition to instructing, Sergei A. Samoilenko is the faculty advisor for the Public Relations Student Society of America (PRSSA). He develops and coordinates career-building activities for communication students, including: professional workshops, public outreach projects, job fairs and student mixers in the Washington D.C. area. He also assists the Center for Global Education (CGE) at George Mason with developing CGE summer programs in public relations in Austria and Germany.
Sergei actively contributes to the development of communication education internationally. He is the Immediate Past President of the Eurasian Communication Association of North America (ECANA) established to facilitate former Soviet Union-related communication research, education and its practical social application in Russia and the US, and promote joint projects between scholars from Russia, CIS and Baltic states and their North American counterparts. He is a co-founder and a board member of the Kazakhstan Communication Association. He is also an active member of the Global Alliance for Public Relations and Communications Management.
Sergei is a co-chair of the University Relations Committee at the Public Relations Society of America-NCC and a judge of the National Bateman Public Relations Case Study Contest (since 2011). His professional service is focused on bridging academic and professional communities in the areas of marketing, public relations and social media. He sees his mission in helping communication practitioners acquire new skills and adapt to global marketplaces and emerging online communities. He developed and held numerous public relations and marketing workshops and webinars in the US, Russia, Ukraine and Kazakhstan.
Prior to his appointment at Mason, Sergei worked as youth counselor, professional interpreter, and a public relations specialist. His former companies and projects included: The Salvation Army, FAB (Caspian Pipeline Consortium), TACIS, International Anti-Counterfeiting Coalition, The American Association of Russian Language, Culture and Education, and others.
Sergei's areas of expertise include public relations, public diplomacy, risk and crisis communication, international and intercultural communication, marketing communication and promotion, organizational development and technology, and counseling.

Selected Publications

His recent publications include book chapters in: The Handbook of International Crisis Communication Research (In M. Loeffelholz, A. Schwarz, & M. Seeger), The Encyclopedia of Social Media and Politics (In K. Harvey), The Encyclopedia of Major Marketing Strategies (In H.Selden). Sergei has also co-authored the first Russian textbook in government relations: In I. Mintusov (Ed.). Government Relations: Theory and Practice. Saint Petersburg State University Press. A list of recent publications is available at


He received his Master’s in Communication (Health, Risk and Crisis) at George Mason University. He received his other Master’s and a Bachelor’s degree in Applied Linguistics from Kuban State University in Russia.