If you enjoy thinking about building, repairing, and enhancing an organization’s relationships with key stakeholders, public relations is an ideal concentration for you. Public relations professionals spend their days communicating through social media, organizing events, writing speeches, and researching campaigns. They use advertising, promotion, counseling, and crisis management to address tough challenges.
All students have opportunities for research, global-engagement, public service, and career preparation. As a public relations concentration you can: