Tuesday, October 20, 2015 9:30 AM to 12:45 PM
“Content marketing is so broad that it eludes definition even by its most ardent practitioners, but the term includes essentially any form of content (a Facebook post, a celebrity Q&A, a feature‐length documentary) created by or on behalf of a brand with the hope that it will attract an audience on it’s own merits - as opposed to traditional advertising, which has the far smaller ambition of gaining notice from a captive audience before the ad break ends, or the page gets flipped, and the real content begins.” Michael Meyer, Columbia Journalism Review
This hot trend is the focus of the fifth annual industry symposium hosted by the Department of Communication Insight Committee. Students will engage with thought leaders and senior communication professionals to explore the power of storytelling, its implications for influencing behavior, and the broad opportunities and ethical challenges it poses for today’s graduates.
The Insight Committee is a volunteer advisory board to the Department of Communication, comprised of experienced leaders in professional communication. The group annually sponsors an on-campus event to provide students access to and advice by leading professionals.
Sponsored by The Department of Communication Insight Committee.