COMM 670: Social Marketing

COMM 670-001: Social Marketing
(Fall 2017)

04:30 PM to 07:10 PM T

Music Theater Building (formerly Fine Arts Building) 1004

Section Information for Fall 2017

"Why can't we sell brotherhood like soap?" This question -- first posed in the 1950s -- eventually gave birth to a new professional discipline: social marketing.  Social marketing is the use of marketing techniques to influence people's behavior, for their own benefit (e.g., quitting smoking) and/or for the benefit of society (e.g., installing solar panels). This seminar will provide a broad overview and development of the practical skills involved in social marketing. Special attention will be paid to understanding the differences and the similarities between social marketing and public service communication campaigns. Through readings, discussion, and small-group work involving research, program development, and presentations, students will learn how to plan, develop, implement and monitor the real-time performance of social marketing campaigns.

Green Leaf Related Course


Course Information from the University Catalog

Credits: 3

Offers conceptual overview of social marketing: marketing methods designed to influence people to behave in ways that benefit society. Develops skills necessary to conduct a social marketing initiative and provides an opportunity for practical application of those skills. May not be repeated for credit.
Specialized Designation: Green Leaf Course
Registration Restrictions:

Enrollment limited to students with a class of Advanced to Candidacy, Graduate, Non-Degree or Senior Plus.

Enrollment is limited to Graduate, Non-Degree or Undergraduate level students.

Students in a Non-Degree Undergraduate degree may not enroll.

Schedule Type: Lecture
This course is graded on the Graduate Regular scale.

The University Catalog is the authoritative source for information on courses. The Schedule of Classes is the authoritative source for information on classes scheduled for this semester. See the Schedule for the most up-to-date information and see Patriot web to register for classes.

Print Friendly and PDF