COMM 632: Persuasion Theory
COMM 632-001: Persuasion Theory
07:20 PM to 10:00 PM T
Innovation Hall 205
View in the schedule of classes
Course Information from the University Catalog
Introduces students to the processes and effects of persuasive communication. Covers key theories of persuasion, behavior change, information processing, message effects, as well as important frameworks that guide the practice of persuasion in applied settings. Particular attention is paid to message features that generate predictable effects and how such effects may vary across different communicative situations. May not be repeated for credit.
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