COMM 384: Public Relations and Social Media

COMM 384-DL1: PR and Social Media
(Spring 2023)

09:00 AM to 10:15 AM


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Section Information for Spring 2023

COMM 384 DL1 is a distance education section with synchronous meetings and asynchronous work.

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Course Information from the University Catalog

Credits: 3

Explores the role of social media in contemporary public relations. Students engage in social media research and analysis, examine best practices for successful campaigns, seek to understand conditions for viral media, implement a personal branding strategy, create strategic engagement plans, and design campaigns. Limited to three attempts.
Schedule Type: Lecture
This course is graded on the Undergraduate Regular scale.

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