COMM 384: Public Relations and Social Media

COMM 384-002: PR and Social Media
(Fall 2021)

10:30 AM to 11:45 AM R

Innovation Hall - Hybrid

View in the schedule of classes

Section Information for Fall 2021

COMM 384 002 is a hybrid section with online coursework and in-class meetings.

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Course Information from the University Catalog

Credits: 3

Explores the role of social media in contemporary public relations. Students engage in social media research and analysis, examine best practices for successful campaigns, seek to understand conditions for viral media, implement a personal branding strategy, create strategic engagement plans, and design campaigns. Limited to three attempts.
Schedule Type: Lecture
This course is graded on the Undergraduate Regular scale.

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