COMM 384: Public Relations and Social Media

COMM 384-DL2: PR and Social Media
(Spring 2021)

10:30 AM to 11:45 AM R


Section Information for Spring 2021

COMM 384 DL2 is a distance education section. Before registering, please review the information at the following URL:

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Course Information from the University Catalog

Credits: 3

Explores the role of social media in contemporary public relations. Students engage in social media research and analysis, examine best practices for successful campaigns, seek to understand conditions for viral media, implement a personal branding strategy, create strategic engagement plans, and design campaigns. Limited to three attempts.
Schedule Type: Lecture
This course is graded on the Undergraduate Regular scale.

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