COMM 384: Public Relations and Social Media

COMM 384-001: PR and Social Media
(Fall 2024)

10:30 AM to 11:45 AM TR

Thompson Hall 2022

View in the schedule of classes

Course Information from the University Catalog

Credits: 3

Students engage in social media research and analysis, examine best practices for designing effective campaigns, understand the conditions that create viral media, implement a personal branding strategy, and gain experience in strategic content creation by writing and executing a team-based social media campaign. Limited to three attempts.
Recommended Prerequisite: COMM 302
Schedule Type: Lecture
This course is graded on the Undergraduate Regular scale.

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