COMM 375: Digital Advertising and Promotions
COMM 375-001: Digital Advertising
(Fall 2023)
04:30 PM to 07:10 PM T
Peterson Hall 2413
View in the schedule of classes
Course Information from the University Catalog
Credits: 3
Students explore the history of advertising, advertising regulations, and how processes of technological change have reshaped the advertising field. Students also discuss topics related to media buying, audience targeting and segmentation, advertising campaign development and evaluation, and more. Limited to three attempts.
The University Catalog is the authoritative source for information on courses. The Schedule of Classes is the authoritative source for information on classes scheduled for this semester. See the Schedule for the most up-to-date information and see Patriot web to register for classes.
