COMM 375: Mass Communication Advertising and Promotions

COMM 375-001: Mass Comm Advert and Promotion
(Fall 2019)

07:20 PM to 10:00 PM T

Robinson Hall B208

Tags:

Course Information from the University Catalog

Credits: 3

History, regulation, and ratings of advertising, as well as media buying, advertising campaigns, and strengths and weaknesses of media vehicles used in advertising. Limited to three attempts.
Recommended Prerequisite: COMM 302 or permission of instructor.
Schedule Type: Lecture
Grading:
This course is graded on the Undergraduate Regular scale.

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