COMM 375: Mass Communication Advertising and Promotions

COMM 375-001: Mass Comm Advert and Promotion
(Fall 2017)

07:20 PM to 10:00 PM M

Krug Hall 242


Course Information from the University Catalog

Credits: 3

History, regulation, and ratings of advertising, as well as media buying, advertising campaigns, and strengths and weaknesses of media vehicles used in advertising. May not be repeated for credit.
Recommended Prerequisite: COMM 302 or permission of instructor.
Schedule Type: Lecture
This course is graded on the Undergraduate Regular scale.

The University Catalog is the authoritative source for information on courses. The Schedule of Classes is the authoritative source for information on classes scheduled for this semester. See the Schedule for the most up-to-date information and see Patriot web to register for classes.

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