COMM 375: Digital Advertising and Promotions

COMM 375-001: Digital Advertising
(Fall 2024)

04:30 PM to 07:10 PM T

Thompson Hall 2022

View in the schedule of classes

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Course Information from the University Catalog

Credits: 3

Students explore the history of advertising, advertising regulations, and how processes of technological change have reshaped the advertising field. Students also discuss topics related to media buying, audience targeting and segmentation, advertising campaign development and evaluation, and more. Limited to three attempts.
Recommended Prerequisite: COMM 302 or permission of instructor.
Schedule Type: Lecture
Grading:
This course is graded on the Undergraduate Regular scale.

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