COMM 359: Media Management

COMM 359-001: Media Management
(Fall 2019)

09:00 AM to 10:15 AM MW

David King Hall 1011B

Section Information for Fall 2019

Here we explore how to be an effective leader in a media environment. We examine everything from leadership theory to financial to human resources to ethics.

We also examine the always-changing media content landscape. Going beyond traditional media, we explore how different digital platforms (Netflix, Hulu, etc.) create and market content.

The capstone project: You will pitch a proposal for a classic television show reboot.


Course Information from the University Catalog

Credits: 3

Principles, practices of media management from general techniques to operation of individual departments within a media organization. Limited to three attempts.
Schedule Type: Lecture
This course is graded on the Undergraduate Regular scale.

The University Catalog is the authoritative source for information on courses. The Schedule of Classes is the authoritative source for information on classes scheduled for this semester. See the Schedule for the most up-to-date information and see Patriot web to register for classes.