COMM 359: Media Management

COMM 359-001: Media Management
(Fall 2017)

09:00 AM to 10:15 AM MW

Thompson Hall 1017

Section Information for Fall 2017

With the media landscape ever changing, leadership in media changes as well. Understanding how a television show or podcast is produced, how to create content for a media platform and lead others in a media environment are subjects covered in this course.

Media Management dives into issues such as human resources in a media environment, marketing media platforms in a competitive environment, legal and procedural aspects in traditional and digital media and theoretical aspects to media leadership and content creation, with emphasis on use of social media for promotion and marketing. There will be discussion of emerging and existing digital platforms (Netflix, Hulu, Spotify) and how their presence affects heritage broadcast platforms (CBS, NBC, cable networks, etc.).

Through case studies and class discussions, students are placed in a media leadership environment to resolve problems with content, human resources, ethical issues and more.

The major assignment requires the student to create a media kit, a resource created by media company to help prospective ad buyers evaluate advertising opportunities. 


Course Information from the University Catalog

Credits: 3

Principles, practices of media management from general techniques to operation of individual departments within a media organization. May not be repeated for credit.
Schedule Type: Lecture
This course is graded on the Undergraduate Regular scale.

The University Catalog is the authoritative source for information on courses. The Schedule of Classes is the authoritative source for information on classes scheduled for this semester. See the Schedule for the most up-to-date information and see Patriot web to register for classes.

Print Friendly and PDF