COMM 331: Public Relations Campaigns

COMM 331-002: Adv Principles Public Relatns
(Spring 2019)

03:00 PM to 04:15 PM MW

Art & Design Building 2026

Section Information for Spring 2019

Communication 331:  Advanced Principles of Public Relations is a class where students work in teams for clients.  You start the class learning about clients—real ones who want your help.  You interview with the instructor for the chance to work for the client whom you feel you could help the most.  Once you have a team, you draw from two outstanding textbooks to guide your research on the client’s challenges and develop a public relations plan for addressing those challenges. The second half of the semester is spent helping your client and documenting the results of your work to increase attendance at their event, promote their scholarship, or deepen understanding of their cause among key stakeholders. 

This class is intense, and it takes time. You should assume you will need 10 hours a week to do a good job for your client, study for tests, and build your professional portfolio with strategic social media efforts, events, and news releases.  Past class clients have included local businesses, Mason sports teams, and important non-profits such as groups promoting local film festivals, sustainability, and communication conferences at Mason. 

We are excited and proud to offer this class at Mason and look forward to working with you in it.

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Course Information from the University Catalog

Credits: 3

Develops the conceptual knowledge and practical skills students need to thrive in challenging public relations situations, such as crisis management, research for clients, communication with clients, and campaigns. Students complete the course with a portfolio of research, writing, and visual materials they have created through client work. Limited to three attempts.
Registration Restrictions:

Required Prerequisites: COMM 204C, 330C, U204 or L330.
C Requires minimum grade of C.

Schedule Type: Lecture
This course is graded on the Undergraduate Regular scale.

The University Catalog is the authoritative source for information on courses. The Schedule of Classes is the authoritative source for information on classes scheduled for this semester. See the Schedule for the most up-to-date information and see Patriot web to register for classes.