COMM 330: Principles of Public Relations

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Course Information from the University Catalog

Credits: 3

Surveys nature, history, scope, and practice of public relations in business, trade associations, nonprofit organizations, and educational and government institutions. Covers principles, practice of public relations, including media relations, issues management, and public service announcements; marketing and research; planning and publicity for special events; house publications; and institutional advertising. Limited to three attempts.
Recommended Prerequisite: 3 hours of COMM credit and 60 hours, or permission of instructor.
Schedule Type: Lecture
This course is graded on the Undergraduate Regular scale.