COMM 384: Public Relations and Social Media

COMM 384-001: PR and Social Media
(Spring 2020)

09:00 AM to 10:15 AM TR

Enterprise Hall 275

Course Information from the University Catalog

Credits: 3

Students engage in social media research and analysis, examine best practices for designing effective campaigns, understand the conditions that create viral media, implement a personal branding strategy, and gain experience in strategic content creation by writing and executing a team-based social media campaign. Limited to three attempts.
Recommended Prerequisite: COMM 302
Schedule Type: Lecture
Grading:
This course is graded on the Undergraduate Regular scale.

The University Catalog is the authoritative source for information on courses. The Schedule of Classes is the authoritative source for information on classes scheduled for this semester. See the Schedule for the most up-to-date information and see Patriot web to register for classes.