Event Recaps

Graduate Welcome Back Reception

September 1, 2015

Graduate Student Welcome Back

The semester started off with our annual Graduate Welcome Back Party. New and returning students were treated to the traditional pizza and desserts, otherwise known as the graduate student diet. After mingling, Dr. Hopson, the PhD director, took over the mic and began the introductory part of the evening.  Students were showered with advice from faculty. Dr. Clarke told students to explore the outdoors when it gets to be too much, Dr. Rowan gave strategies for helping others who are struggling, others gave helpful tips for studying, but most encouraged students to enjoy where they are and find ways to de-stress. Students then introduced themselves: new students talked about where they came from and what they planned to study while the returning students talked about what they wish had been told when they were new. All in all, it was another successful event and a great way for faculty and students to get to know each other outside of the classroom. 

 

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Undergraduate Welcome Back Reception

September 8, 2015

 Sign In Table

The second week of the semester, we held our annual Student Welcome Back Reception. While students noshed on light refreshments such as artisan cheeses, mixed fruit, spinach and artichoke dip, juice and coffee, they were able to browse the activity tables in Dewberry Hall. We had tables for undergraduate and graduate program information, Society of Professional Journalists, Lambda Pi Eta, Student Media, Public Relations Student Society of America, Forensics team, Debate team, WGMU Radio, LEAD office, Writing Center, and WAVES. We had over 130 students attend the event and even converted a few students to the communication major! We hope to have not only more students attend next year, but also get a much larger conglomeration of student centers from around campus involved, as well.

 

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FBI Talk: Internship for Creative Types

October 6, 2015

FBI Talk 2

The Department of Communication, Society of Professional Journalists, Office of Student Media, and the Office of Career Services hosted a special evening with the FBI specifically geared toward our communication students.

The house was packed! Communication students discovered their storytelling, writing and reporting skills are needed by the FBI.

FBI Talk

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5th Annual Insight Committee of the Department of Communication Industry Career Forum "Content Marketing: the Art of Storytelling Across Media Platforms"

October 20, 2015, 9:30am-12:45pm
The Johnson Center Dewberry Hall, George Mason University, Fairfax, Virginia

career symposium

Relevant Content--Emotional Storytelling-- Brand Connection

"Content marketing is so broad that it eludes definition even by its most ardent practitioners, but the term includes essentially any form of content (a Facebook post, a celebrity Q&A, a feature-length documentary) created by or on behalf of a brand with the hope that it will attract an audience on it's own merits - as opposed to traditional advertising, which has the far smaller ambition of gaining notice from a captive audience before the ad break ends, or the page gets flipped, and the real content begins." Michael Meye, Columbia Journalism Review

This hot trend was the focus of the fifth annual industry symposium hosted by the Department of Communication and Insight Committee. Students enaged with thought leaders and senior communication professionals to explore the power of storytelling, its implications for influencing behavior, and the broad opportunities and ethical challenges it poses for today's graduates.

Schedule of Events

9:30am-9:45am, Introductions & Defining Content Marketing
Michael Meyer, senior writer, Columbia Journalism Review

9:45am-10:30am Keynote address.
Kathryn McCarthy, chairman and CEO, ThinkGeek and GeekNet

10:35am-11:25am, Panel discussion with:
Bill Aydelott, director-producer-cameraman, Waverly Motion Pictures, LLC;
Gary Goldhammer, storytelling and ditigal communications strategist, H&K Strategies; and
Linda Smith, digital marketing strategist, Sage Communication.

11:30am-12:45pm, Speed mentoring Q&A session with students

The Insight Committee is a volunteer advisory board to the Department of Communication comprised of experience leaders in professional communication. The group annual sponsors an on-campus event to provide students access to and advice by leading professionals.