COMM 388: Special Topics in Public Relations

COMM 388-002: Comtemporary PR & Social Media
(Fall 2016)

01:30 PM to 02:45 PM TR

Innovation Hall 222

Section Information for Fall 2016

What makes some content sticky? Or spreadable? And, why are some messages so contagious that they go viral? How can professionals tap into the power of engagement to meet specific organization objectives? This course examines social media engagement as a strategic tool in communication in today's social mediated, participatory world. In this course, students will further develop their personal brand, analyze exemplary campaigns, practice strategic engagement and craft a social media campaign. Open to students of all majors.

Tags:

Course Information from the University Catalog

Credits: 3

Topics vary. Counts toward Public Relations concentration in the Communication Department. Notes: May be repeated for credit when topic is different. May be repeated within the degree.
Specialized Designation: Topic Varies
Schedule Type: Lecture
Grading:
This course is graded on the Undergraduate Regular scale.

The University Catalog is the authoritative source for information on courses. The Schedule of Classes is the authoritative source for information on classes scheduled for this semester. See the Schedule for the most up-to-date information and see Patriot web to register for classes.