The University Catalog is the authoritative source for information on courses. The Schedule of Classes is the authoritative source for information on classes scheduled for this semester. See the Schedule for the most up-to-date information and see Patriot web to register for classes.
Introduces the evolving field of public relations and the role it plays in global business, politics and social interactions. Focuses on creation of integrated digital communication and social media engagement. This is a required course for the Communication Department Public Relations concentration and a prerequisite for several upper-level public relations courses.
From the Schedule of Classes