Communication
College of Humanities and Social Sciences

COMM 750: Research Methods II

COMM 750-001: Research Methods II
(Spring 2017)

Innovation Hall 233

Section Information for Spring 2017

This course is intended to teach you advanced quantitative research methods skills that are used in the social sciences, with an emphasis on how these methods can be used in communication research.  This course is designed to follow COMM 650: Research Methods I, and is also appropriate for students who have some familiarity with research design, statistics, and SPSS.  This course will focus on three broad areas: measurement, analysis of survey data, and analysis of experimental data.  By the end of this course, students will be able to

  • Prepare a data set for analysis using SPSS
  • Evaluate the reliability and factor structure of a measurement scale
  • Select the best analytic technique for evaluating a hypotheses with consideration for types of data available
  • Conduct tests that measure for significant group differences, including an independent samples t-test, ONEWAY ANOVA, ANCOVA, Factorial ANOVA, repeat-measures ANOVA, mixed design ANOVA, and MANOVA
  • Conduct tests that evaluate the relationship between variables, including correlation, regression, multiple regression, moderation, mediation, and logistic regression
  • Conduct a research study that utilizes quantitative research methods and prepare a complete manuscript that will be ready for conference and/or journal submission

Course Information from the University Catalog

Credits: 3

Extends basic research knowledge and skills learned in COMM 650 Research Methods I. Students will be taught to analyze and synthesize literature, develop theoretical linkages, and construct measurement scales.

The University Catalog is the authoritative source for information on courses. The Schedule of Classes is the authoritative source for information on classes scheduled for this semester. See the Schedule for the most up-to-date information and see Patriot web to register for classes.

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