Music Theater Building (formerly Fine Arts Building) 1004
Section Information for Fall 2017
"Why can't we sell brotherhood like soap?" This question -- first posed in the 1950s -- eventually gave birth to a new professional discipline: social marketing. Social marketing is the use of marketing techniques to influence people's behavior, for their own benefit (e.g., quitting smoking) and/or for the benefit of society (e.g., installing solar panels). This seminar will provide a broad overview and development of the practical skills involved in social marketing. Special attention will be paid to understanding the differences and the similarities between social marketing and public service communication campaigns. Through readings, discussion, and small-group work involving research, program development, and presentations, students will learn how to plan, develop, implement and monitor the real-time performance of social marketing campaigns.
Green Leaf Related Course
Enrollment limited to students with a class of Advanced to Candidacy, Graduate, Non Degree or Senior Plus.
Enrollment is limited to Graduate, Non-Degree or Undergraduate level students.
Students in a Non-Degree Undergraduate degree may not enroll.