College of Humanities and Social Sciences

COMM 359: Media Management

COMM 359-001: Media Management
(Fall 2017)

09:00 AM to 10:15 AM MW

Thompson Hall 1017

Section Information for Fall 2017

With the media landscape ever changing, leadership in media changes as well. Understanding how a television show or podcast is produced, how to create content for a media platform and lead others in a media environment are subjects covered in this course.

Media Management dives into issues such as human resources in a media environment, marketing media platforms in a competitive environment, legal and procedural aspects in traditional and digital media, theoretical aspects to media leadership and content creation, with emphasis on use of social media for promotion and marketing.

Through case studies, students are placed in a media leadership environment to resolve problems with content, human resources, ethical issues and more.

The major assignments requires the student, acting as an account executive for a radio or television station, to create a marketing plan for a business trying to reach a market and grow their business. In addition to a written proposal (involving traditional and digital marketing opportunities), the student secures an appointment with the business owner and market their station to the business owner.


Course Information from the University Catalog

Credits: 3

Principles, practices of media management from general techniques to operation of individual departments within a media organization. May not be repeated for credit.
Schedule Type: Lecture

The University Catalog is the authoritative source for information on courses. The Schedule of Classes is the authoritative source for information on classes scheduled for this semester. See the Schedule for the most up-to-date information and see Patriot web to register for classes.

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