COMM 359: Media Management

COMM 359-001: Media Management
(Fall 2016)

09:00 AM to 10:15 AM MW

Thompson Hall L004

Section Information for Fall 2016

If you want to...

  • direct a television show...
  • produce your own podcast and sell it to advertisers...
  • develop a social media campaign that promotes creative content...
  • market all of the above to clients...
  • learn how to hire the correct people for media platforms...
  • know why episodes of The Big Bang Theory are written shorter than other shows...

then I 've got a fun class for you!

Media Management...

  • gives an overview of the major platforms available to the public - and how social media intertwines with the platforms...
  • outlines how to be a leader in a media environment...
  • teaches you how to market platforms to businesses that want to reach your audiences...

Lots of video examples, lots of discussions on situations where you have to be a leader.

Hope to see you in class!

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Course Information from the University Catalog

Credits: 3

Principles, practices of media management from general techniques to operation of individual departments within a media organization. Limited to three attempts.
Schedule Type: Lecture
Grading:
This course is graded on the Undergraduate Regular scale.

The University Catalog is the authoritative source for information on courses. The Schedule of Classes is the authoritative source for information on classes scheduled for this semester. See the Schedule for the most up-to-date information and see Patriot web to register for classes.