College of Humanities and Social Sciences

COMM 632: Persuasion Theory

COMM 632-001: Persuasion Theory
(Spring 2017)

Aquia Building 213

Course Information from the University Catalog

Credits: 3

Introduces students to the processes and effects of persuasive communication. Covers key theories of persuasion, behavior change, information processing, message effects, as well as important frameworks that guide the practice of persuasion in applied settings. Particular attention is paid to message features that generate predictable effects and how such effects may vary across different communicative situations.

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